For the First Time, Shop for Sofft Shoes Direct from

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Shopping for Söfft shoes just got easier. For the first time since the launch of - shopping direct from Söfft is now possible.

Shopping for Söfft shoes just got easier. For the first time since the launch of - shopping direct from Söfft is now possible. Here at Söfft Shoe Co., we are delighted to be able to add this convenience to our ever-evolving website. Over the past year, we have made strides in making more relevant to our customers by sharing latest news stories, listing events all over the nation, posting how-to videos and much more. More than ever, the website was becoming a destination for Söfft shoe wearer's and fans but one major feature was missing ... the convenience of offering all of our available styles in one place.

Although the website may appear almost the same as it was before the re-launch, there are a number of new features that you can enjoy. For example:

An entirely new section has been created to make browsing and shopping easier. On the Shop Page, you can narrow down your search by style, size, color, price and popularity. Pre-ordering future styles is also a feature, as found in the "Coming Soon" link. This is especially helpful for those who have hard-to-find sized feet and often have trouble finding their rare size in stock. Söfft is a sizes and width brand so we are happy to make this option available to our customers.

The many ways to "Share" has been added to the new site. Now shoppers can send a shoe to a friend on Facebook, MySpace and LinkedIn. Or, post a shoe to the many other social-type feeds and forums on the web today including Delicious, Twitter and Yahoo Buzz. It is important to Söfft Shoe to stay on top of the ever changing dynamic of the web and to give our customers and fans a way to share their ideas with others.

Want to show your friends a hot style? Or perhaps you are trying to send someone ideas on what to get you for your birthday ... the new Wish List is perfect. Simply click "add to Wishlist". Once a Wish List is complete, it can be shared with friends or sent to a loved one as a subtle hint. The Wish List sends the recipient a link where the entire list can be viewed - not individual links to product pages like other websites do. This special enhancement makes it easier for the recipient to view your list in its original format.

There are many other great new features to be discovered when shopping on including free ground shipping, friendly and helpful customer service and the widest selection of Söfft product anywhere.

To see the new site and learn more about Söfft Shoe Company, Inc., please visit .

About Söfft Shoe Company
Söfft Shoe Company, a division of HHBrown Shoe Company, has manufactured women's footwear since 1927 and houses a number of brands including the premier line Söfft, Softspots, Quark and Nursemates. To learn more about any of the Söfft Shoe Company brands, please visit: ; ; ; .


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Katie Kangas
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