Lancer and Blendtec® Team Up on Refrigerated Blended Ice Beverage Station

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The companies will showcase their joint product offering at the National Restaurant Association show May 18-21, 2013.

Lancer®, a leading manufacturer of beverage dispensing systems, and Blendtec, a top manufacturer of high-end blending equipment, have teamed up on a joint development of an automated, blending, ice beverage station. Later this month, they will be showing a prototype of their first joint product offering at the National Restaurant Association Show.

The result of the joint effort is an automatic ice beverage blending station for making smoothies, frozen coffee drinks and other beverages using refrigerated bag-in-box (BIB) ingredients. The automated blending station offers restaurants a faster and more efficient way to make smoothies and other popular frozen beverages. The blended beverage machine, when commercially available, will be offered for a unit price of under $9,000, with qualifying volumes.

“Efficiency and speed of service are priorities for many chains,” said Luis Alvarez, President of Lancer. “This blended ice beverage station automates many of the traditionally manual processes involved in blending specialty drinks.”

The blended ice beverage station holds up to eight different refrigerated ingredients, which can include fruit purees, smoothie bases, coffee and dairy ingredients, etc. The unit is easy to operate as it features simple touch screen controls for selecting the flavor and size. The station’s cabinet has open refrigeration space for storage of whipped cream and other add-on ingredients. It also has a built-in jar rinsing station, jar storage, and cup and lid dispensers.

“Smoothies are seeing tremendous growth in the beverage category, and are becoming a mainstream offering in fast-food chains and restaurants,” said Reed Beus, CEO of Blendtec. “We’re excited to partner with Lancer to provide a complete solution that lets chains offer high-quality fruit and dairy-based drinks to their guests.”

The blended ice beverage station will make its debut at the National Restaurant Association Show, which will be held May 18-21 at McCormick Place in Chicago. The event will include over 1,800 exhibitors and over 58,000 restaurant industry leaders from 100 countries. The four-day event showcases the newest innovations and up-to-the-minute information about trends and issues in the restaurant and food service industries. The Show also offers tremendous exposure for new ideas and products.

About the company:
Lancer is a leading manufacturer and marketer of beverage dispensing systems with a passion to fulfill their vision of providing 'Dispensing Solutions that Pour More.' Headquartered in San Antonio, Texas, Lancer serves customers throughout the world and maintains sales and/or manufacturing facilities in the United States, Mexico, Australia, Belgium, Great Britain and New Zealand. Lancer consistently designs, manufactures and markets superior quality products. Lancer will meet or exceed the customer’s needs and expectations and is committed to a quality program that drives continual improvement. Please visit or call John Hawkins at 800-729-1500 for more information.

About Blendtec:
Blendtec manufactures industry-leading commercial blenders and dispensers for the foodservice industry, as well as commercial-grade blenders and appliances for home use. The award-winning Will It Blend?® Internet video series ( demonstrates the amazing performance of Blendtec’s blender technology and has raised awareness across the globe of the Blendtec brand. Sold in 90 countries, Blendtec products offer the total solution for any blending needs, both in home and business. For more information go to, or call Russ Arnold at Blendtec directly at 800-BLENDTEC.

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Alexis Smith
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