Soft Drinks Industry & World Concentrates Market: Analysis, Trends and Forecasts

Dallas, TX (PRWEB) September 25, 2012

The choice of a significant percentage of the world’s population, concentrates are an oft-overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. At the same time, the category’s versatility offers real possibilities in value-focused developed markets. In this new report, Euromonitor International explores the continuing development of the most versatile (and portable) of all soft drinks categories – the concentrates market.

What this report includes

•     Up-to-the minute analysis of the latest trends in the industry
•     New product development, forecasts and other themes
•     Unique graphics and illustrated case studies
•     Most recent brand and company news
•     New insight into the size and shape of the market

Why buy this report

•     Clear, concise powerpoint format makes it easy to digest
•     Leading industry opinion keeps you abreast of latest news and trends
•     Forward-looking outlook on a category, market or issue affecting the industry
•     Latest five year forecasts assess how the market is predicted to develop
•     Understand the competitive environment, the leading players and brands

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Table of Contents
Introduction
Scope
Key findings

Global Performance

•     An underappreciated category
•     Value growth surges ahead of volume expansion
•     Concentrates remain clear low-price leader globally
•     Share of throat reveals diverging trends
•     An almost entirely retail phenomenon
•     Concentrates' four key advantages

Competitive Landscape

•     Volume shares reveal Kraft's dominance
•     Private label continues to gain ground
•     Latin America drives global brand performance
•     Kraft's Tang presses home the advantage in key markets
•     Effective localisation, the Tang Way
•     Liquid, powder competition set to diverge further

Category Overview

•     Liquid/powder split reveals two geographic clusters
•     Lower income markets drive strong demand for powders
•     Smaller retailers a major force in powders distribution
•     Traditional channels still vital in powder concentrates
•     Liquid concentrates lead value sales, driven by Western Europe
•     Supermarkets, hypermarkets drive liquid concentrate sales
•     Modern retailers more prevalent in liquid concentrates

Regional Highlights

•     Half of all concentrates volume now in Latin America
•     Four out of five largest concentrates markets in Latin America
•     Developed markets offer sales, margins, limited growth
•     Brazil and Argentina to drive growth
•     Kraft's new Brazil plant to drive continued expansion
•     Asia Pacific market a tale of Indonesia and the Philippines
•     Functionality and festivals drive local dominance in Indonesia
•     Indonesia's Kuku Bima – cheap energy for the working man
•     Ramadan festivities, GCC markets vital to Middle East sales
•     A vital market faces growing maturity
•     Premiumisation , economy drive value sales expansion in the UK
•     Kraft looks to reboot in US market with splashy Mio launch
•     Mio creates a category in the US – but can it last?
•     SodaStream's US success likely a small boost to sales
•     France a rare example of on-trade concentrate demand
•     Poland drives Eastern European demand expansion
•     Multiple paths to growth

Global Prospects

•     Difficult times ahead as global demand turns elsewhere
•     Latin American demand to drive near-term volume growth
•     Select group of markets to dominate growth going forward

Browse more reports on Food and Beverages Industry and the Soft Drinks Market.

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