Soft Drinks Industry & World Concentrates Market: Analysis, Trends and Forecasts

Share Article adds new market research report “More Than Meets the Eye: The World of Concentrates” to its store.

The choice of a significant percentage of the world’s population, concentrates are an oft-overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. At the same time, the category’s versatility offers real possibilities in value-focused developed markets. In this new report, Euromonitor International explores the continuing development of the most versatile (and portable) of all soft drinks categories – the concentrates market.

What this report includes

  •     Up-to-the minute analysis of the latest trends in the industry
  •     New product development, forecasts and other themes
  •     Unique graphics and illustrated case studies
  •     Most recent brand and company news
  •     New insight into the size and shape of the market

Why buy this report

  •     Clear, concise powerpoint format makes it easy to digest
  •     Leading industry opinion keeps you abreast of latest news and trends
  •     Forward-looking outlook on a category, market or issue affecting the industry
  •     Latest five year forecasts assess how the market is predicted to develop
  •     Understand the competitive environment, the leading players and brands

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Table of Contents
Key findings

Global Performance

  •     An underappreciated category
  •     Value growth surges ahead of volume expansion
  •     Concentrates remain clear low-price leader globally
  •     Share of throat reveals diverging trends
  •     An almost entirely retail phenomenon
  •     Concentrates' four key advantages

Competitive Landscape

  •     Volume shares reveal Kraft's dominance
  •     Private label continues to gain ground
  •     Latin America drives global brand performance
  •     Kraft's Tang presses home the advantage in key markets
  •     Effective localisation, the Tang Way
  •     Liquid, powder competition set to diverge further

Category Overview

  •     Liquid/powder split reveals two geographic clusters
  •     Lower income markets drive strong demand for powders
  •     Smaller retailers a major force in powders distribution
  •     Traditional channels still vital in powder concentrates
  •     Liquid concentrates lead value sales, driven by Western Europe
  •     Supermarkets, hypermarkets drive liquid concentrate sales
  •     Modern retailers more prevalent in liquid concentrates

Regional Highlights

  •     Half of all concentrates volume now in Latin America
  •     Four out of five largest concentrates markets in Latin America
  •     Developed markets offer sales, margins, limited growth
  •     Brazil and Argentina to drive growth
  •     Kraft's new Brazil plant to drive continued expansion
  •     Asia Pacific market a tale of Indonesia and the Philippines
  •     Functionality and festivals drive local dominance in Indonesia
  •     Indonesia's Kuku Bima – cheap energy for the working man
  •     Ramadan festivities, GCC markets vital to Middle East sales
  •     A vital market faces growing maturity
  •     Premiumisation , economy drive value sales expansion in the UK
  •     Kraft looks to reboot in US market with splashy Mio launch
  •     Mio creates a category in the US – but can it last?
  •     SodaStream's US success likely a small boost to sales
  •     France a rare example of on-trade concentrate demand
  •     Poland drives Eastern European demand expansion
  •     Multiple paths to growth

Global Prospects

  •     Difficult times ahead as global demand turns elsewhere
  •     Latin American demand to drive near-term volume growth
  •     Select group of markets to dominate growth going forward

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