Soft Drinks Market Reviewed for Germany in New Research Report at

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“Germany Soft Drinks Review 2012” the new market research report added to store.

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The current economic environment remains gloomy in western markets, and Eurozone countries are having a particularly turbulent ride. Soft drinks' growth in developing markets continues to be boosted by an expanding consumer base and rising disposable income levels. In developed markets there is a trend towards natural and local products.

Scope on Germany Soft Drinks Review 2012:

Data includes consumption volumes (million litres & litres per capita) for key soft drinks categories from 2006 to 2011 plus forecasts to 2015.

Percentage markets shares are provided for key soft drinks categories including segmentation data, packaging data and distribution (2010 and 2011 actual, plus 2012 forecasts.

Leading companies’ market shares for 2010 and 2011 are provided by soft drinks category.

A market valuation is provided for each soft drinks category and, where applicable, new products in 2011 are identified.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.

Reasons to Buy
Global economic turbulence affects soft drinks market as consumer purchasing power remains low in many markets.

Rising commodity costs are leading some producers to look at ways at lowering costs, e.g. by producing lower juice content drinks.

Consumer environmental concerns are affecting beverage choices such as packaged water.

Price promotions and marketing activity were strongly in evidence towards the end of 2012 in Europe and this is expected to continue in to 2013. The climate of heavy promotional activity is expected to raise pressure on Private Label brands and producers.

Key sporting events in 2012 such as the London Olympic Games and UEFA Championships provide an opportunity for soft drinks.

Key Highlights
Innovation keeps energy growth lively, with the flavors and packs emerging.
Juice, nectars and still drinks affected by formulation changes as producers look to reduce costs by lowering juice content.
Low-priced packaged water fuels growth in emerging markets.
Key sports events an opportunity for soft drinks, in particular soft drinks.
Local-source products becoming more prominent as consumers favor ‘home-grown’ products.

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