Dallas, TX (PRWEB) October 19, 2012
Releasing on October 20, 2012 this report offers a completely fresh look at consumer’s Soft and Hot Drink habits, allowing marketers to understand people’s consumption patterns like never before. This offers unique opportunities to effectively target new consumer groups, behaviors, and trends based on actual empirical data in Soft and Hot Drinks consumption across 10 core countries.
The stereotypical perception of Soft Drinks Market consumers is that they have a younger profile; however, Older Consumers’ volume share of global consumption is almost 2 percentage points higher than their share of the population, which shows that Older Consumers are less drawn to Alcoholic Drinks and Hot Drinks than imagined.
Defying the stereotype, the survey found that Older Consumers, those aged 55 and over, punch above their weight in Soft Drinks markets. Shrewd marketers can take advantage of this by assessing how they can better exploit the product vacuum for Older Consumers.
Whereas the Hot Drinks Market consumption of men and women is very similar, in the overall Soft Drinks market there is a small swing in favor of men. This can be accredited to China, where Chinese women make up 48% of the survey and just 44% of the consumption. If China is discounted, the balance swings in favor of female consumption.
Key Features & Benefits
Marketers need to address evolving lifestyles as consumers age. This is not just with regard to product but also to packaging and marketing. In the UK for instance, the expansion of access to higher education and social trends delays the age at which people tend to settle down and start families, which has created an important consumer group within the Early Young Adults, and even Older Young Adults, age group whose lifestyles more closely resemble a “youth” market than those of Early Young Adults twenty or thirty years ago.
This report is releasing on October 20, 2012. Buy your copy of the report @ http://www.reportsnreports.com/reports/197905-global-trends-and-consumption-demographics-in-soft-and-hot-drinks.html
Browse more reports on the Food and Beverages Market @ http://www.reportsnreports.com/market-research/food-and-beverages/ .
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