Ohio Maker of Replacement Windows Plans for 2012 Success

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Replacement window and door industry leader Soft-Lite LLC shares its 2012 plans to ensure continued success. Strategies include ongoing dealer support and a growing turnkey installation service.

Replacement window and door company, Soft-Lite LLC, maintains a debt-free status even in these challenging economic times.

Soft-Lite’s ability to remain a successful, debt-free manufacturer of replacement windows and doors depends on our distributors’ ability to sell, install and support our products.

After weathering a difficult 2011 that witnessed the struggles of many replacement window manufacturers, industry leader Soft-Lite LLC has 2012 plans in place to ensure the Ohio-based company’s continued success.

That success is focused on providing continual training and support, all in an effort to nurture the success of Soft-Lite’s dealers.

“Soft-Lite’s ability to remain a successful, debt-free manufacturer of replacement windows and doors depends on our dealers and distributors’ ability to sell, install and support our products,” Soft-Lite VP of Sales and Marketing, Greg Irving said.

The long-time manufacturer of replacement windows and doors offers a whole range of support for its dealers and distributors, including:

  •     Training videos and materials
  •     Product literature
  •     How-To pamphlets
  •     Sample kits
  •     Display samples and stands
  •     Signage
  •     A continually updated website

Soft-Lite also provides dealer support through its innovative, and growing, turnkey installation service. This program allows the company to capitalize on new geographic market areas where dealers may not have adequate infrastructure to manage the logistics of installing Soft-Lite’s numerous replacement window and door lines after the initial sale.

In the end, Soft-Lite’s most important contribution toward the success of its dealers and distributors is the company’s own ability to reinvest in its operations and still remain debt-free and stable, Anderson said.

“We’ve been careful to reinvest in research and development and to selectively allocate capital to planned expansions, technological improvements and product development,” Soft-Lite President, Roy Anderson said. “We will not accept being second best in any aspect of our business model, whether it's in manufacturing capability, product development or dealer support.”

Backed by 75+ years of experience, Soft-Lite offers a diverse product line, including fiberglass entry door systems, all welded storm doors, new woodgrain laminates, and a new sliding patio door line. Visit Soft-Lite’s website for more information on the Streetsboro-headquartered manufacturer of replacement windows and doors.


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Greg Irving
Soft-Lite LLC
1-800-551-1953 1126
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