Softscribe Inc. Signs KABA Lodging, a Division of KABA

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KABA Lodging, world class supplier of Saflok and ILCO electronic locks, delivers technology innovation to the hospitality industry

We value Softscribe’s marketing experience and knowledge of the global hotel market to help us further shape our role as industry leaders.

ATLANTA, November 3, 2010 - Softscribe Inc. today announced that KABA® Lodging, the supplier of Saflok™ and ILCO® electronic locks, retained its services to develop and execute strategic public relations campaigns that build brand visibility and drive global sales.

KABA Lodging, a model for leadership and innovation
"KABA Lodging's worldwide reputation rests on two strong pillars: leading through innovation and tailoring our integrated security solutions for each customer's unique needs," said Kerry Hirschy, senior vice president of sales and marketing for KABA Lodging. "We value Softscribe's marketing and communications experience and knowledge of the global hotel market to help us further shape our role as industry leaders." KABA Lodging supplies a variety of reliable, leading edge products that include mag-stripe door locks and advanced RFID electronic access systems that integrate seamlessly with a property's own security network.

KABA Lodging's wireless RFID guest room locking system was recently implemented throughout the award-winning CityCenter Las Vegas multi-property resort complex. The KABA Lodging solution enables staff to monitor door locks and interact with guest rooms via the hotel's information system and "smart room" features.    

Michael Squires, president of Softscribe Inc., said technology companies have a rapidly expanding choice of messaging channels for sales engagement; knowing how to choose the right ones for your market is essential. "We focus on content, search engine optimization and social media marketing - in that order," he said. "This gives an effective, orderly structure to print, video, blogs, and social media elements that must be integrated in marketing campaigns today."

About KABA Lodging
KABA Lodging is a globally active, publicly traded security corporation. With its "Total Access" strategy, KABA Lodging specializes in integrated solutions for security, organization, and convenience at building and information access points. KABA Lodging is also the world market's number-one provider of key blanks, key cutting and coding machines, transponder keys, and high-security locks. It is a leading provider of electronic access systems, locks, master key systems, hotel locking systems, security doors, and automatic doors. Saflok has been a member of KABA Lodging since 2006. Saflok is a market innovator with 30 years of experience designing, manufacturing, and distributing electronic locks and systems. ILCO is a division of KABA Lodging. The ILCO brand is known worldwide for its door locking systems that offer exceptional quality and technology innovation at competitive prices.    http://www.kaba.com/lodging-products

About Softscribe® Inc.
Softscribe Inc. helps technology companies targeting the green tourism + hospitality, government and related markets to drive sales. We leverage over 11 years of proven experience, domain expertise and fresh, client-tailored digital marketing and public relations programs that apply SEO and social media to achieve our clients' business goals. We do this with an emphasis on relationships and our customized blend of digital marketing programs. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Cendyn, d2o, Flyte Systems, KABA, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International and many other leading technology and service companies. We would love to help you, too. For more information please visit http://www.softscribeinc.com.

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Julie Keyser-Squires, APR
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