Softscribe Inc.'s Operations Director Debbie Reale Earns Advanced SEO Certification

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'Search is the new homepage;' Softscribe's Reale optimizes clients' online presence for more business leads

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In search engine optimization and Internet marketing, it all starts with the keywords. Like Christopher Columbus, they are the discovery. Keywords help you find new business.

Softscribe Inc., a 10-year-old technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, announced that Debbie Reale, MBA and operations director for the company, earned her certification in advanced search engine optimization (SEO) by one of the nation's leading SEO training academies.

Reale's participation in the five-day SEO mastery workshop by Steve Scott of the Tampa SEO Training Academy underscores Softscribe's ongoing commitment to deep domain expertise and innovation. The firm helps clients strengthen their online presence through consistent application of advanced SEO practices in all Internet-based communications.

Keywords Lead to New Business
"Everyone at Softscribe shares the SEO mindset because it helps our clients accelerate their marketing investment," said Reale. "In search engine optimization and Internet marketing, it all starts with the keywords. Like Christopher Columbus, they are the discovery. Keywords help you find new business."

Reale also noted:

  •     Keywords offer an opportunity to announce points of differentiation that

fuel growth.

  •     Search trends continually change; update keywords at least once a year.
  •     Keywords are interdependent; they impact every aspect of your website, which will eventually influence all areas of your business.

"Search is the new homepage, and that is even truer as search capabilities on social media venues like Facebook and Twitter rival Google and Yahoo-Bing," said Julie-Keyser Squires, CEO of Softscribe Inc. "Apply a search mindset to proven PR and marketing tactics you already use. In your press releases, websites, editorial pitches, tweets on Twitter, Facebook posts, and tags on flickr photos and your videos - use your keywords. Just as you take vitamins for a healthy and robust body, an Internet marketing strategy that includes keywords and links will ensure a healthy and robust program that delivers results."
Reale, a doctoral candidate with a focus on international business and marketing, oversees and owns quality control for all Softscribe operations including SEO-related client deliverables like keyword phrase research, optimized writing, and online distribution.

About Softscribe® Inc.
Softscribe Inc. leverages over ten years of proven experience and deep domain expertise to create client-tailored Internet public relations and marketing programs that help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals. Softscribe does this with an emphasis on relationships and a customized blend of social marketing + traditional public relations + technology-based solutions. We are proud of our best-in-class clients, which include Activision.TV, Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotel SystemsPro, Ilan Lael Foundation, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies. We would like to help you, too. For more information please visit

Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404) 256-5512
Twitter: @Juliesquires

SOFTSCRIBE and WEBSCRIBE are registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.


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