The customer’s relationship with your brand is strongest immediately following the video, therefore it is essential to capitalize on that sentiment with an integrated call-to-action.
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San Jose, CA (PRWEB) October 8, 2010
Companies utilizing online video as an advertising tool are seeing huge returns on their investment, and while these videos are taking the web by storm, an innovative new model from Redwoods Media is proving to be remarkably effective at engaging viewers and ultimately converting them into customers.
Redwoods Media produces online video demonstrations for businesses to explain their product or service on their website. According to a recent study, when these online videos, also known as "software demos" or "flash demos", are placed on a company homepage, sale volumes can increase by as much as 35%. This substantial increase is said to be attributed to two key metrics found within the new model; engagement and call-to-action.
Engagement represents a viewer's interest level while watching an online video. This level of interest is said to be directly linked to the style in which the video is produced. From traditional video footage to cartoon style animation, many different production styles exist. Redwoods Media claims that their unique style, which incorporates modern animation techniques, motion graphics and textual effects, is far superior when it comes to keeping viewers engaged. "Our goal is to create a software demo with a focus on production quality and content, while avoiding the look and feel of a television commercial. This ensures the demo will entertain viewers without triggering the negative associations linked to traditional video advertisement," said Michael Litt, co-founder of the company.
Call-to-actions have proven to be another highly effective innovation. Their purpose is to convert viewers into customers by enticing them with compelling offers both during playback, and at the end of the video. These integrated prompts allow viewers to take immediate action, capitalizing on any impulse decisions the viewer may have while watching the video. Redwoods Media has reported call-to-action click through rates for their client videos reaching upwards of 85%. "Our flash demo was designed to provide a compelling sales pitch and introduction; it only makes sense to prompt the customer to make a purchase following the video," said Sandeep Tiwari, CEO of Zafesoft. Litt added, "The customer's relationship with your brand is strongest immediately following the video, therefore it is essential to capitalize on that sentiment with an integrated call-to-action."
For more information about Redwoods Media and its services visit http://www.RedwoodsMedia.com or contact them at 800-530-3878.
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