Steve Bederman Announces the Inception of thē Corporation and Explains Its Mission in Recent Interview

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In a recent Interview posted on, Steve Bederman outlines the mission of his latest venture, thē Corporation, the type of client thē Corporation is seeking, his views on why companies fail at US market entry, and what they could do differently.

The Corporation
"thē Corporation speaks the language of the U.S. market.”
--Steve Bederman, CEO, thē Corporation

Steve Bederman’s latest venture is thē Corporation, a gateway company to escort established software and technology developers to enter the US marketplace. In a recent interview, Steve describes thē Corporation as follows: “We are not strategic planners; we are new market entry specialists. We have a network of experts in market entry, and can give clients access to a wide range of diverse talent.”

In answer to what type of client thē Corporation is seeking, Steve elaborates, “We are looking for clients with a proven software or technology product that has succeeded in their home country. We want clients that recognize that it’s not that easy to introduce products into a new market in a new country, that it requires different positioning, understanding of the competition, new marketing and sales -- in general, new ideas.”

In Steve’s opinion, thē Corporation is a different type of company in that it seeks clients that will allow thē Corporation to assume the US sales and marketing risk. The reason for this, Steve explains, is that thē Corporation wants to “have complete latitude in how we introduce a product to the U.S. market. The client provides operations support, they pay to build the necessary infrastructure to sell and service the product, but we can build and manage the operations for them if they prefer. But if we pay for the marketing and sales efforts, that means we decide how to do the marketing and sales,” Steve adds.

According to Steve, the biggest challenge that companies face when entering the US market is the company’s ability to see the need for a different approach. Steve expands on this by adding, “Usually, our clients have a product that has worked in other markets, and what they did to sell and service the product in those other markets worked there, so they think, why won’t this work again in the U.S. marketplace? They are limited by what they know succeeded before. No one believes in what they haven’t tried before, so it’s hard to break through that thinking and introduce new ideas,” Steve continues. “Even if companies are willing to have that break through thinking, they are not sure how to do it. They are willing to change, but where should change happen? They just don’t know. That’s where thē Corporation can help,” Steve declares.

Steve has extensive, first-hand experience introducing products to new countries and cultures in Europe, Asia and Latin America. He has also worked with non-US companies to bring their products to the U.S. market. When asked what companies tend to do when entering the U.S. on their own, Steve explains, “These companies think that incremental change is OK -- but not if they want exponential growth. They present their software or technology product as is, translate their materials into English, set up a US office. They package and sell and price the product as they did in their home market. They may have a few sales. But to have real growth, they have to be willing to make “remarkable change,” Steve remarks.

In closing, Steve exclaims, “A company entering the U.S. marketplace with thē Corporation has to be willing to shoot the moon. If they want dramatic growth, they have to let us repackage and reposition their product, to make marketing and sales decisions for them. thē Corporation speaks the language of the U.S. market,” Steve concludes.

About Steve Bederman

Steve Bederman is well-regarded as a renaissance businessman within call center industries around the globe. He most recently was CEO of Vocalcom North America, a global leader of call center technology based in Paris, France with offices around the globe. He has held CEO positions in the Call Center Software, Computer and Network Security industries. He specializes in U.S. and global software growth and market entry strategies, and has worked with numerous Ministers, Presidents and private companies on technology and entrepreneurial ventures. Steve is also the author of three corporate thriller novels and a professional musician.

About thē Corporation

thē Corporation is a boutique firm that is “Your Gateway to the US Market, Fueled by Imagination, Delivered with Passion.” thē Corporation escorts non-US technology and software companies into the US market. thē Corporation goes beyond business or strategy advisory services for US market entry. thē Corporation provides hands-on management, marketing and sales to establish and grow clients’ US market presence from introduction to US market dominance. “We keep our promises; Your success is our success.” For more information, please see, call 720.274.5670, or email pr(at)thesoftwarecorp(dot)com.

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