RegOnline Announces Integration with SalesForce CRM Software

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Collaboration aids event professionals in achieving greater success with marketing and event follow-up.

and [the add-on will] help drive use of RegOnline across our company's marketing operations.

RegOnline, a leading provider of online registration and event management services, has recently completed integration of its services with Salesforce, the award-winning CRM product. This integration addresses the growing needs of the event planning business, as more event professionals capitalize on automation of their processes with computer software.

The integration of CRM tools into registration software will help to improve the efficiency of a process that already boasts impressive numbers. Integration with SalesForce allows users to share leads and customers between services, greatly increasing the efficiency of marketing efforts across events and channels.

Many of RegOnline's clients are already taking advantage of the new integration and with the addition of RegOnline to the AppExchange network, it is expected that SalesForce clients with event management needs will begin looking at online registration software as a complementary system to their lead-generation efforts.

"This will be a very useful add-on for us," reports a RegOnline user on the software company's forums, "and [the add-on will] help drive use of RegOnline across our company's marketing operations."

The addition of CRM software to event management promotes understanding of the event planning process as a sales funnel. Superior tracking of leads, customers, sales cycle, customer value, attendance and a large number of other factors all contribute to increasing the bottom line for event professionals able to take advantage.

Since 1996, RegOnline has been committed to helping event planners improve communication with prospects, and to making events more profitable, less costly, and less time intensive through the development of event registration software.

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Ryan Bell
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