AccuRev Selected by Avid to Standardize Software Development Process Management Worldwide : Enhanced Performance and Scalability for Cross-Platform Geographically Distributed Teams

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AccuRev Inc. today announced that Avid Technology, Inc., (Nasdaq: AVID), a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals, has standardized on AccuRev for software development process management. (See today’s news: AccuRev Introduces Multi-Server Solution for Enterprise Scalability)

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Avid's desire to be a leader in development organization productivity drove their need to support multiple complex processes, across multiple locations on multiple continents

Avid® selected AccuRev after an exhaustive evaluation of leading providers to support multiple cross-platform development teams spread across several geographically distributed locations throughout North America, Europe, and Asia. AccuRev enables Avid development teams to:

Integrate multiple Agile and non-Agile software development processes for an initial team of 400 developers across Windows, Linux and Mac OS platforms;

Efficiently manage componentized development for project sharing between teams;

Effectively manage refactoring and other Agile best practices; and

Be more flexible and higher performing than under their previous mastership-based SCCM solution.

Michael Madden, vice president, engineering at Avid said, "The ability of AccuRev to support Agile and non-Agile development processes, as well as streamline code sharing between different teams was a major consideration. Performance and scalability were key, especially WAN performance, since we have multiple active development sites worldwide constituting multiple product lines and organizations. AccuRev will increase our ability to work efficiently in this complex environment."

AccuRev provides Avid with enhanced control, visibility, and audit-ability across their development organization with improved support for parallel development and an alternative to MultiSite replication. Bi-directional synchronization with IBM Rational ClearQuest using change packages associates code changes with issues and supports task-based development with a substantial decrease in the cost-per-developer.

"Avid's desire to be a leader in development organization productivity drove their need to support multiple complex processes, across multiple locations on multiple continents," explained Lorne Cooper, CEO, AccuRev. "We're proud to be chosen to manage the software development process in such a demanding environment, and look to leaders such as Avid to drive our future development priorities."

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. For more information about the company's award-winning products and services, visit, Buzz,, Flickr and twitter; or connect with Avid on Facebook.

About AccuRev Inc.

AccuRev provides best-of-breed software change and configuration management (SCCM) with a flexible and efficient approach to managing the software release process together with code assets in a seamless manner using any preferred development process model (e.g., Scrum, Waterfall, Lean, XP, RUP, etc.). The AccuRev solution is designed for today's complex and agile software development environments, including geographically distributed and offshore development teams working on multiple releases in parallel. AccuRev ensures greater project visibility, optimal team collaboration, and software asset reuse to deliver more software at over 30 percent faster than traditional file-based, branch and label SCCM solutions. AccuRev, the fastest growing SCCM company and two-time Jolt Product Excellence Award recipient, is used by a growing number of global enterprises including American Airlines, Orbitz, Polycom, Thomson Financial, T-Mobile and Lockheed Martin.

AccuRev, Inc. is headquartered in Lexington, Massachusetts and is privately held. More information about AccuRev can be found at, or by calling 1-800-383-8170 (US and Canada), and 1-781-861-8700 (Outside North America).

Copyright © 2008 AccuRev, Inc. AccuRev is a registered trademark of AccuRev, Inc. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, Sibelius, Softimage, and Sundance Digital are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks mentioned in this release are the property of their respective owners.

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Alex Forbes
AccuRev, Inc.
781-861-8700 ext. 16
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