New Technology Stops Software Piracy: a $59 Billion Dollar Problem

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Midwestern-based start-up Piratechnix has produced a new patent-pending technology that stops the leading cause of software piracy.

“Ongenuity gives us more confidence as we expand overseas." - Larry Welch, CFO at Carving Technologies.

Piratechnix has developed a new solution that addresses the $59 billion dollar worldwide software piracy problem and it is not dependent upon dongle technology or even Internet access to be effective. This now opens markets to Software Publishers that were previously not available or were considered to be too risky to enter.

Worldwide software piracy is at 42%. Piratechnix’s solution responds to concerns about recurring revenue losses due to piracy, which currently equates to losing $42 of every $100 in sales. "Softlifting" or casual loaning, is the most prevalent form of piracy and Piratechnix’s solution stops it by managing authorized installs during the installation process. With Piratechnix’s solution, Software Publishers can preset the total authorized installations and authorized computers for every sale. “There’s no need for per-use validation, dongles or even internet access in order to get the right installation to the right computer.” said Jim Sweeney, V.P. Sales at Piratechnix. Our solution wraps itself around the Software Publisher’s installer, encrypts it, and then only releases it to a computer once it determines that an installation is authorized. It resides on a USB drive and once the installation is complete, it is removed from the computer for safe storage.

Publishers can still continue to use their Installers and Activation Codes. “Once these Publishers understand that their delivery medium can be their watchdog, they will see that a “smarter medium” will dramatically increase their ROI. Our solution is that smarter medium.” continues Sweeney.

In addition to limiting the number of installations and computers, it captures the IP address of a computer trying any unauthorized installs and emails the IP and DNS addresses along with a date/time stamp to the Publisher. “It’s up to them what they do with that information.” says Bob Wilson, the inventor and President of Piratechnix.

Piratechnix’s first customer, Carving Technologies, is a digital imaging publisher. CT’s Larry Welch said, “Ongenuity gives us more confidence as we expand overseas. The email notifications by Ongenuity really brought to light the volume of piracy that we were exposed to. That was our ‘Ah-Ha’ moment.”

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