Sokrati - Digital Marketing & Analytics Platform - Raises Series A Funding from Inventus Capital

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Sokrati, a Digital Marketing & Analytics Platform built by 3 ex-Amazon founders, has secured Series A funding from Inventus Capital Partners. Founded in January 2009, the team has built an intelligent, automated & scalable Paid Search & Social Media Marketing technology - with a special niche for Advertisers in e-Commerce, Travel and Classifieds space. It delivers & optimizes over 15 million Impressions per day within the Paid Search Marketing channel.

The funding will be utilized to expand Sokrati's reach internationally and build a unified, scalable & intelligent Online Marketing & Analytics platform for Advertisers & Agencies alike...

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Sokrati, a Digital Marketing & Analytics Platform built by 3 ex-Amazon founders, has secured Series A funding from Inventus Capital Partners. Founded in January 2009, the team has built an intelligent, automated & scalable Paid Search & Social Media Marketing technology - with a special niche for Advertisers in e-Commerce, Travel and Classifieds space. It delivers & optimizes over 15 million Impressions per day within the Paid Search Marketing channel.

Sokrati is confident of improving performance efficiencies by at least 40% within 6 weeks when compared to other well-established Search Marketing platforms / tools in the industry. It also offers a free Audit Program that will provide "missed opportunities" & improvement factor on existing Search Campaigns. Some of the case-studies can be found at http://sokrati.com/index.php/success-stories/case-studies-.

"We are very excited & honored to partner with Inventus, as we continue to aggressively innovate in the Digital Marketing space. The funds will be utilized to expand our reach internationally and build a unified, scalable & intelligent Online Marketing platform for Advertisers & Agencies alike," said Ashish Mehta, CEO of Sokrati.

The Managing Director of Inventus Advisory Services (India), Samir Kumar, added, “We liked the passion of these entrepreneurs to build a large company in the Digital Marketing space. This, coupled with their Amazon background and their considerable traction with advertisers, makes us sanguine about their prospects. We believe they will emerge as a leading global player in this space."

John Dougery of Inventus Capital Partners, & Samir Kumar from Inventus Advisory Services (India) will be joining the Board of Directors at Sokrati.

About Sokrati:
Sokrati, founded by ex-Amazonians, offers automated & scientific Paid Search (SEM) & Social Media Marketing (SMM) technology. It powers Search Marketing efforts for several well-known brands in India and the US. Sokrati's niche is in managing large campaigns for cataloged driven sites in the Shopping, Travel, Classified segments. Advertisers leveraging Sokrati's platform and services have seen over 40% increase in efficiencies within 6 weeks of Campaign transition to Sokrati. The company has bases in Seattle, US and Pune, India. For more information on Sokrati, please visit: http://www.sokrati.com

About Inventus Capital Partners:
Inventus supports ambitious entrepreneurs building the next generation of technology powered companies, particularly software products, services, embedded software, consumer internet, semiconductor and mobile services companies. They play active mentoring roles on company boards. Inventus has made 12 investments to date in the US-India corridor, including TeliBrahma, Insta Health Solutions, redBus, FundsIndia & Vizury. Inventus had its first exit recently, when Hitachi Consulting acquired portfolio company - Sierra Atlantic. For more information on Inventus Capital Partners, please visit: http://www.inventusvc.com

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Ashish Mehta
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