Consumer Attitudes on Health & Wellness - Can You Position Your Healthy Products for Success in an Unhealthy Economy?
St. Louis, MO (Vocus) March 4, 2009
Solae, LLC today announced an upcoming webinar in partnership with Nerac, Inc., titled, "Consumer Attitudes on Health & Wellness - Can You Position Your Healthy Products for Success in an Unhealthy Economy?" The webinar is scheduled for March 10, 2009, from 12:30 to 2:00pm EST. To register, please click here.
Solae, the leader in soy protein innovation and technology, is holding this event to help answer pressing questions surrounding the impact of the current economic conditions on the health and wellness product lines of many of their food manufacturing clients. For this webinar, Solae enlisted several food industry experts, including guest speakers Lynn Dornblaser with Mintel Custom Solutions, Ewa Hudson and Eleni Grammenou with Euromonitor International and Lynn Deffenbaugh, Ph.D., with Nerac.
"At Solae, we know our customers are asking the same questions that we are regarding the potential success of health and wellness products in this weakened economy," said Gordon Mitchell, Senior Director of Strategic Planning -- Solae. "The goal of this webinar is to provide answers to our customers' concerns so we can continue to deliver solutions that meet consumer demand."
"We are excited to work with Solae on this effort as it aligns with our business of finding answers to our clients' business questions. Food manufacturers have a lot of market pressure to innovate and execute quickly so it's critical that they make informed decisions before entering any market," stated Lynn Deffenbaugh, analyst -- Nerac. "This forum provides them with essential information for those decisions and helps the industry continue dialog on the issues at hand, leading to a positive impact in the market."
This webinar will examine a variety of key questions which are critical to food manufacturers' decision-making, especially in a down economy:
- What is the impact of the global financial crisis on the market performance of naturally healthy foods?
- Will there be less focus on health & wellness products because of the economy?
- How can companies best position their health and wellness products to consumers? What do consumers want?
- Can healthy products be successful in an unhealthy economy?
The webinar is free for all interested participants; however, registration is necessary. For more information or to register, visit http://tinyurl.com/db2cy5 .
Nerac Inc. is a global research and advisory firm for companies developing innovative products and technologies. Nerac analysts deliver custom assessments of product and technology development opportunities, competitor intelligence, intellectual property strategies, and compliance requirements through a proven blended approach to custom analysis: review of technical knowledge, investigation of intellectual property, and appraisal of business impacts. Nerac deploys analysts in diverse disciplines to help clients discover new applications, serving as a catalyst for new thinking and creative approaches to business problems or identifying strategic growth opportunities.
Solae is the world leader in developing innovative soy-based technology and ingredients for the food, meat and nutritional products industries. Solae provides solutions that deliver a unique combination of functional, nutritional and economic benefits to our customers. At Solae, the journey to innovation begins with nature. We take one of nature's best resources, the soybean, and create nutritious and great-tasting ingredients. Our goal is to provide solutions for today while innovating for tomorrow. With more than 1,000 products used by more than 3,500 customers, Solae's soy ingredients are enjoyed by consumers around the world in products such as baked goods, beverages, nutrition bars, meats, vegetarian meals and much more. Headquartered in St. Louis, Missouri, USA, with annual revenue exceeding $1 billion, the company was formed through an alliance between Bunge Limited (NYSE: BG) and DuPont (NYSE: DD). For more information, visit http://www.solae.com.
860-872-7000, ext. 1008
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