NPD Solarbuzz Strengthens PV Research Team

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New Structure Reflects Growth in Research Offerings Across the Solar Photovoltaic Supply Chain

NPD Solarbuzz today announced two new analyst management appointments. Specifically, Finlay Colville, Ph.D., has been promoted to Vice President, leading the solar research team. In addition, NPD Solarbuzz has hired Wolfgang Schlichting as Research Director, Downstream Markets.

“Over the past two years, NPD Solarbuzz has significantly expanded its coverage of the global PV supply chain. We have created new research in PV equipment, materials, regional markets and policies, supply/demand, as well as monthly tracking of PV installations in growing markets such as China and the United States,” said Paul Semenza, Senior Vice President, Analyst Services, The NPD Group. “Under the leadership of Dr. Colville, who has been instrumental in the development of NPD Solarbuzz’s industry-leading upstream research, we will be able to provide our clients with increasingly comprehensive coverage of the PV supply chain, from materials to installations.”

Added Dr. Colville, “We are pleased to have Wolfgang Schlichting join NPD Solarbuzz and lead our downstream research. His experience in analyzing the interaction of policy and market demand, as well as his expertise in leading global research teams and supporting clients will greatly enhance the value we can provide our growing customer base.”

Finlay Colville, Ph.D., Vice President and Team Leader, NPD Solarbuzz
Dr. Finlay Colville joined NPD Solarbuzz in 2010 and has been responsible for PV supply and manufacturing research, as well as leading strategic customer engagements. He has been active in the PV industry since 2005 and brings more than a decade of global sales and marketing experience to NPD Solarbuzz. Colville previously served as Director of Strategic Marketing for Coherent, Inc.’s solar business, where he managed PV market intelligence and new product strategy. He holds a B.Sc. in Physics from the University of Glasgow and a Ph.D. in Laser Physics from the University of St. Andrews.

Wolfgang Schlichting, Research Director, Downstream Markets, NPD Solarbuzz
Wolfgang Schlichting joins NPD Solarbuzz in the new position of Research Director, Downstream Markets, in which he will manage analysts based in Europe, the United States and Asia. Since 2009, Schlichting has been Research Director at Wolf Research, a provider of consulting, market research, advisory services and technology assessment for the solar energy, power electronics and other high-tech markets. Previously, he managed optical, removable and personal storage research services for International Data Corporation (IDC). Before moving to market research, Schlichting managed the development of a liquid crystal based optical mass storage system. He has an M.S. in Optical Science from the University of Arizona and a Diploma in Physics from Eberhard-Karls Universität Tübingen, Germany.

For more information on NPD Solarbuzz’s wide array of reports, contact NPD Solarbuzz at one of our seven global locations, email us at contact(at)solarbuzz(dot)com, or call Charles Camaroto at 1.516.625.2452 for more information.

About NPD Solarbuzz
NPD Solarbuzz, part of The NPD Group, is a globally recognized market research business focused on solar energy and photovoltaic industries. Since 2001, NPD Solarbuzz has grown its client-base to include many of the largest global PV manufacturers, major investment banks, equipment manufacturers, materials suppliers, hedge fund companies, and a vast range of other multi-nationals. NPD Solarbuzz offers a wide array of reports, including Marketbuzz, an annual global PV industry report, and Solarbuzz Quarterly, which details both historical and forecast data on the global PV supply chain. The company’s research also provides annual downstream PV market reports by region for Europe, Asia Pacific and US markets. In addition, is a recognized and respected online resource within the solar industry. For more information, visit or follow us on Twitter at @Solarbuzz.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit, or follow us Twitter at

Solarbuzz and Marketbuzz are registered trademarks of The NPD Group.

Media Contact:
Stacey Harmon
SAVVY Public Relations
Phone: 925-336-9592
E-mail: media(at)displaysearch(dot)com

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