Soles4Souls® and Lemons to Aid Launch “Lemon Drop” Program for Children

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Kids across the country selling lemonade and collecting shoes to help others

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What better way to begin serving than by setting up a lemonade stand? Even the youngest of children can learn how to help others, make a difference in our world, and discover how fun service and charitable giving can be.

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Soles4Souls, the international shoe charity (http://www.giveshoes.org), and Lemons to Aid (http://www.lemonstoaid.com), a movement encouraging kids to give to others by getting involved in creative ways, have joined forces to bring shoes to people in need with the launch of a new program designed specifically for children called the Lemon Drop.

The idea for Lemons to Aid began following the Haitian earthquake in January 2010, when the children of founder Melissa Plaskoff asked for permission to set up a lemonade stand in their neighborhood. Plaskoff agreed, on the condition that all of their proceeds be donated toward Haitian relief efforts. “We can empower our children to make our world a better place through hands-on experiences,” Plaskoff stated. “What better way to begin serving than by setting up a lemonade stand? Even the youngest of children can learn how to help others, make a difference in our world, and discover how fun service and charitable giving can be.”

The Lemon Drop will provide children of all ages with a fun and original way to make a difference. It will combine the original Lemons to Aid stand with a Soles4Souls shoe “drop,” with proceeds and all collected shoes benefiting Soles4Souls. Children who sign up for a Lemon Drop will be provided with materials to collect new and gently worn shoes in their neighborhoods and local communities, and proceeds from the lemonade sales will be used to supply those shoes to people in need all across the world, or to benefit specific people in need, such as the victims of the Chilean and Haitian Earthquakes.

“Children are the future of this country, and our hope for a better tomorrow,” said Wayne Elsey, Founder and CEO of Soles4Souls, “and we are proud to be partnering with Lemons to Aid in providing America’s children with a way to give back. It is our hope that through this simple program, children will begin to learn how capable they are of making a difference, and how important it is to get involved. The shoes and donations collected by children at Lemon Drops across the country will give people worldwide reason to look forward to a brighter tomorrow.”

For more information on how to get involved, visit http://www.giveshoes.org.

About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 8 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.

About Lemons to Aid
Based in Dallas, Texas, Lemons to Aid is on a mission to use the simple, but memorable experience of hosting lemonade stands to instill the mindset of service and charitable giving in children at a young age. Natural disasters, such as earthquakes and hurricanes, often generate a helpless feeling in adults and children wanting to help, but not knowing how. Lemons to Aid provides the tools for families around the world to host lemonade stands and other creative programs, such as read-a-thons, bake sales, etc. to raise money for disaster relief and other basic need causes. Since January 2010, almost twenty thousand dollars have been raised for charities across America. Lemons to Aid is in the process of securing 501(c)(3) status.

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