Until now, we haven't had a way to leverage that into additional exposure to non-subscribers without compromising the value of a subscription. Now, if there is an individual article someone is interested in reading, there is a way to do that for a minimal cost. It can also be an investment in a future subscription, so it's a win-win situation for us and for the reader.
Denver, CO (PRWEB) February 18, 2010
Since its launch in 2008, the glossy, full-color, trade publication Sommelier Journal has provided online access to all its content for subscribers at http://www.sommelierjournal.com, as well as public access to four articles in each issue in both HTML and PDF formats. Now the magazine is putting its entire online archive on sale to non-subscribers, who have the option to purchase individual articles or entire issues.
Individual subscriber-only articles will be available for either $2.99 or $4.99, depending on the length. Entire issues can be purchased for $12.99. A purchase provides online access for 30 days, and any article or issue purchased can be applied to a future subscription.
"Our articles are popular online," said SJ editor David Vogels. "Until now, we haven't had a way to leverage that into additional exposure to non-subscribers without compromising the value of a subscription. Now, if there is an individual article someone is interested in reading, there is a way to do that for a minimal cost. It can also be an investment in a future subscription, so it's a win-win situation for us and for the reader."
The new system puts Sommelier Journal on the cutting edge of journalism on the Internet. Outlets ranging from The New York Times to Rupert Murdoch's Fox empire are exploring how to monetize access to their articles online.
"This is the future," said publisher Cindy Vogels. "We are seeing more and more publications move away from the 'free' Internet model to some sort of pay system. Unlike most of the outlets struggling with this transition, we were not a free model to begin with. So we don't have to change what we offer the general public, who will continue to have free access to a few articles in each issue, nor do we have to change what we offer our subscribers, who will still have access to all of our online content as part of their subscriptions."
Sommelier Journal expects the new feature to be a popular gateway to subscriptions. A one-year online-only subscription costs $39, while a print subscription is $49 to U.S. addresses. Purchasing three complete issues and one $2.99 article, for example, or eight $4.99 articles would quality the user for a one-year online-only subscription. Adding one more issue or three more $4.99 articles would earn a one-year print subscription for a U.S. reader.
Sommelier Journal is published eight times a year by JCO, Inc., a Boulder, Colo.-based company with more than 40 years of experience in the magazine industry.