Plus-Size Retailer Launches “Style Your Way™ Summer Challenge”

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Head-to-Toe Online Style Competition Gives Full Figured Women Coast to Coast the Chance to Discover Their Inner Stylist

“We’re challenging plus size women to discover their inner stylist this summer,” says Sonsi General Manager and Publisher Jill Hutchison.

Sonsi®, the award-winning online shopping and social destination designed exclusively for plus size women, is injecting the dog days of summer with a much-needed dose of retail therapy. Sonsi has launched the Style Your Way™ Summer Challenge, inviting women to put their fashion styling talents to the test. Starting today, full figured women coast to coast will have an opportunity to use Sonsi’s new, innovative outfitting tool to create head-to-toe summer ensembles for the chance to win a $200 gift card to put towards an outfit of their choice.

Celebrity stylist Susan Moses, who has worked with such full figured A-listers as Mo’Nique, Kathy Bates, Emme, Wynonna Judd, Chaka Khan, Angie Stone, Gabourey Sidibe and Jill Scott, will select one winning outfit per week for four weekly summer style challenge categories: Casual Friday, Girls’ Night Out, Day at the Beach, and Summer into Fall. Participants can select from thousands of fashion must-haves from among Sonsi’s more than 380 apparel and accessories brands.

Citing Sonsi’s Style Your Way outfitting tool as a breakthrough that puts the glamorous world of fashion styling at every curvy woman’s fingertips, Sonsi General Manager and Publisher Jill Hutchison is certain the new tool will help full figured women discover just how much fun social shopping can be. “We’re challenging plus size women to discover their inner stylist this summer,” says Hutchison, “and with this season’s lively colors, flattering silhouettes and fun accessories, we know they’re going to have a blast! But, the best part is, they can create as many outfits as they want for each of the style categories, giving their chances of winning a major boost.”

Beginning July 18th and running through August 12th, women can submit their Style Your Way Summer Challenge entries until Thursday at midnight for each of the four consecutive weeks. The weekly winner will be announced each Friday (July 22, July 29, August 5 and August 12) and each weekly winning outfit will be featured on Sonsi. Visit the Style Your Way Challenge information for official rules.

Sonsi’s new Style Your Way tool not only takes the guesswork out of finding the perfect outfit, it also makes it possible for traditionally underserved plus-size women to unleash their inner fashionistas. “As a professional stylist, nothing is more fun for me than finding the perfect outfits for my clients,” says Moses. “Now, fashionistas everywhere will have an entree into my exciting world of fashion styling, thanks to Sonsi’s Style Your Way Summer Challenge.”

About Sonsi®
Launched in June 2010, Sonsi® offers one of the largest online assortments of plus size women’s apparel, accessories and more, specifically for women size 12 and up. Recently named Best Plus Multibrand Retailer in’s 2011 Readers Choice Awards, Sonsi® brings women notable brands in a variety of styles and price points such as Sydney’s Closet®, Kiyonna™, Lane Bryant®, alight, Catherines®, Fashion Bug®, Sealed With A Kiss Designs, Cacique®, IGIGI by Yuliya Raquel and many more. Celebrating its first anniversary, in June 2011 Sonsi introduced Style Your Way™, a new outfitting tool which lets full figured women create, share and shop for outfits from the site’s more than 380 brands in one convenient shopping destination. SonsiLiving®, the social side of Sonsi®, is an online social community where women can stay informed with expert information and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc. (Nasdaq: CHRS).


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Jennifer Bebon
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