Sonsi, Sydney’s Closet and Bridal Guide Magazine Team Up To Host First-Ever Plus-Size Bridal Twitter Event

Share Article

Sonsi® and Sydney’s Closet®, along with Bridal Guide Magazine, today announced a Twitter first: a Twitter Party exclusively for full figured brides-to-be and their wedding parties.

“The event is sure to inspire a lively conversation among brides who, increasingly, are using social media like Twitter and Facebook to seek advice and bounce...ideas off of each other,” said Bridal Guide Magazine online editor Rachel Jacoby.

Kicking off the spring wedding season, Sonsi® and Sydney’s Closet®, along with Bridal Guide Magazine, today announced a Twitter first: a Twitter Party exclusively for full figured brides-to-be and their wedding parties. Brides who attend the May 6th “Wedding Fever 2.0” Twitter Party will have the rare opportunity to tap into a panel of experts for everything bridal, from figure-flattering plus size bridal dress styles, shapewear and the season’s best accessories to wedding party attire, bridal bouquets and budget receptions to guest list etiquette, invitations and honeymoons.

According to the Wedding Report, 82% of brides shop online as they plan their weddings. Jill Hutchison, publisher of Sonsi.com, curator of the online retailer’s new Bridal Boutique, and host of the event, said “We are taking this online migration one step further by connecting brides to other brides via Twitter, an emerging resource for sharing information in a friendly, fun format.”

“The event is sure to inspire a lively conversation among brides who, increasingly, are using social media like Twitter and Facebook to seek advice and bounce their wedding planning ideas off of each other,” said Bridal Guide Magazine online editor Rachel Jacoby, who has found Twitter to be a great tool in connecting with her readers.

Twitter Party guests will also have a chance to win one of 12 Sonsi $50 gift cards that will be offered throughout the party, but the icing on the cake is a wedding gown giveaway with five lucky brides taking home a stunning Sydney’s Closet wedding gown, courtesy of Sonsi and Bridal Guide Magazine.

“Sydney’s Closet is thrilled to participate in a pioneering Twitter Party event designed specifically for plus-size brides, who often struggle to find their dream dress at a price that they can love,” says Phyllis Brasch Librach, president and founder of Sydney’s Closet, a leading designer dedicated exclusively to plus-size special occasion dresses for teens and women.

“But how does she get started finding the right dress to show off her curves? At the Twitter party, I’ll share fit and flatter tips for that perfect plus-size wedding dress.”

Brides, mothers of brides, bridesmaids or anyone interested in all things bridal, can RSVP to attend and get simple instructions on how to join the Twitter Party by visiting Sonsi's Bridal Boutique.

Brides can enter the dress giveaway by visiting Bridal Guide Magazine, May 2nd 9 a.m. through May 6th 9 p.m. Winners will be announced on Tuesday, May 10th.

Sonsi Wedding Fever 2.0 Twitter Event
Date:     Friday, May 6, 2011
Time:     12:00 p.m. until 2:00 p.m. EST
Who:    Sonsi Publisher & Bridal Boutique curator Jill Hutchison    
        Sydney’s Closet plus-size wedding dress designer Phyllis Brasch Librach
                Bridal Guide Magazine Online Editor Rachel Jacoby
Location:     Visit TweetChat.com and enter event #plussizebrides and follow:
@Sonsiwoman, @BridalGuideMag, @SydneysCloset

About Sonsi®
Sonsi® offers one of the largest online assortments of plus-size women’s apparel, accessories and products, specifically for women sizes 12 and up. With over 380 brands in one convenient shopping destination, Sonsi® features trendy tops and bottoms, classy cocktail, evening and casual dresses, career wear, active wear, outerwear, swimwear, intimates, bridal wear, accessories and more, in a variety of price points from great brands such as Sydney’s Closet®, Kiyonna™, Lane Bryant®, alight, Catherines®, Fashion Bug®, Loop 18®, Cacique® and more. SonsiLiving™, the social side of Sonsi™, is an online social community where women can stay informed with expert blogs, content and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc. (Nasdaq: CHRS).

About Sydney’s Closet®
Sydney’s Closet® designs, manufactures and sells glamorous plus size special occasion dresses for teens and women to look glamorous at once-in-a-lifetime celebrations from Prom to walking a son or daughter down the aisle. Phyllis Brasch Librach, a former journalist, traded deadlines for hemlines to launch Sydney’s Closet after she failed to find a trendy plus-size Prom dress for her curvy daughter.

About Bridal Guide
Bridal Guide and BridalGuide.com provide the complete resource for engaged women, serving as the "How to for I Do," giving brides the ideas and information they need to plan their wedding. The publication and web site work together to provide the most comprehensive wedding guide available, including up-to-the-minute advice and in-depth information.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jill Hutchison
Sonsi
215.633.4671
Email >

Anna Schryver
Isthmus Communications
608.225.5476
Email >
Visit website