SONSI® Taps Into Growing Online Bridal Market With New Plus Size Bridal Boutique

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Becomes Third-Party Purveyor of Sydney’s Closet® Bridal Dresses and Wedding Party Designs

“Modern brides who are accustomed to shopping online for their apparel needs will appreciate the instant gratification of our Bridal Boutique.”

Sonsi®, the online shopping and social destination for women sizes 12 and up, today announces the launch of its new Bridal Boutique. Brides-to-be can find wedding dresses and accessories, mother of the bride dresses and apparel, and wedding party attire from such leading brands as Sydney’s Closet®, Kiyonna™, Alex Evenings®, Maggie Barnes®, and Catherines®, among others. With more than 82 percent of brides now shopping online, according to The Wedding Report, Sonsi’s new Bridal Boutique taps into an underserved demographic: plus size brides who have embraced the virtues of online shopping, even for one of the most important “what to wear” decisions they’ll ever make - their wedding dress!

Unlike traditional wedding dress retail channels that require lead time to fulfill an order, Sonsi’s Bridal Boutique ships orders within a week. According to Jill Hutchison, Sonsi publisher and general manager, “Modern brides who are accustomed to shopping online for their apparel needs will appreciate the instant gratification of our Bridal Boutique.” Hutchison notes that brands, like Sydney’s Closet and Kiyonna, that specialize in designing and manufacturing special occasion dresses for plus-size women have a loyal following. “We are honored that Sydney’s Closet and Kiyonna have chosen Sonsi as a third-party purveyor of their stylish, yet affordable bridal and wedding party designs. We consider bridal to be a significant growth opportunity and see them as important brand partners as we execute this strategy.”

Sonsi’s Bridal Boutique offers a wide range of wedding dress styles in hard-to-find sizes 14 to 36, including figure-flattering empire waist dresses in the season’s must-have v-neck, strapless and halter top designs. Brides, mothers of brides and wedding attendants alike will find their choice of fabrics, including taffeta and chiffon, ideal for going down the aisle in style. At affordable price points, starting at $99, Sonsi’s collection offers unsurpassed value for the plus size bride.

“We’re thrilled to partner with Sonsi for the launch of its exciting new Bridal Boutique,” says Phyllis Brasch Librach, president and founder of Sydney’s Closet. “Sonsi’s focus on contemporary fashion and community buzz create the ideal web destination for brides to discover the perfect plus size wedding dress at a price they can love. Every bride, no matter what size she wears, deserves to look gorgeous and feel special on her wedding day. This new partnership, between Sonsi and Sydney’s Closet, is a marriage made in fashion heaven for plus size brides shopping online.”

About Sonsi®
Sonsi® offers one of the largest online assortments of plus size women’s apparel, accessories and products, specifically for women sizes 12 and up. With over 380 brands in one convenient shopping destination, Sonsi™ features trendy tops and bottoms, classy cocktail, evening and casual dresses, career wear, active wear, outerwear, swimwear, intimates, bridal wear, accessories and more, in a variety of price points from great brands such as Sydney’s Closet, Kiyonna, Lane Bryant, alight, Catherines, Fashion Bug, Loop 18, Cacique and more. SonsiLiving™, the social side of Sonsi™, is an inclusive online social community where real women can participate in social networking, groups and clubs, live power chat sessions, interactive quizzes and games, and stay informed with expert blogs, content and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc. (Nasdaq: CHRS).

About Sydney’s Closet®
Sydney’s Closet® designs, manufactures and sells glamorous plus size special occasion dresses for teens and women to look glamorous at once-in-a-lifetime celebrations from Prom to walking a son or daughter down the aisle. Phyllis Brasch Librach, a former journalist, traded deadlines for hemlines to launch Sydney’s Closet after she failed to find a trendy plus-size Prom dress for her curvy daughter.

About Kiyonna™
A leader in the plus-size clothing industry, Kiyonna™ has styled curvy women with its collection of contemporary plus size dresses and separates since 1996. This modern yet feminine label offers styles exclusively in sizes 0X – 5X. Specializing in silhouettes that are made to flatter a woman's curves, Kiyonna™ offers plus size evening wear including wedding dresses, to laid back tops and skirts with fashion forward sensibility.

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Jill Hutchison

Anna Schryver
Isthmus Communications
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