Something Or Other Publishing Strengthens Bridge Between Writers and Readers

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By rolling out two new initiatives, Something or Other Publishing boosts its value proposition to writers and readers alike, and brings the two groups closer together.

Something or Other Publishing
By creating new opportunities for each group, the company looks to continue to set the pace in the crowdsourced publishing space, while Amazon.com plays catch-up with its related initiative.

On the same month that Something or Other Publishing (SOOP) distributed its first-ever “SOOP Dollars” to the top authors in its program, it engaged the services of new partner Leadengine to dramatically enhance its communications with readers. By focusing on both sets of customers, SOOP hopes to create the kind of dynamic synergy needed to enable the company’s unique publishing model to break through.

The company’s “SOOP Dollar” awards go to the top three vote-getting book ideas on the company’s website each month. Monthly prizes of $50, $25, and $10, respectively, are awarded to the authors of the top three titles, and authors are eligible to receive the awards for as many months as they hold their position. These prizes come in the form of “SOOP Dollars,” which can be used to claim author benefits from SOOP’s Production, Platform, and Pitch packages. From a company communication on October 1, 2014:

“Production packages help authors to achieve optimal results with their manuscripts, particularly in the areas of editing and proofreading. Platform packages support author efforts to establish lasting connections with their audiences via social media, blogging, and other outreach efforts. Pitch packages help authors to hone and deliver their marketing pitches to potential readers, in various formats.”

The October “SOOP Dollar” awards went to a diverse set of works. First prize went to Vivek Kumar’s “Hearts on Fire,” a collection of birthday messages targeted to friends and colleagues. Second went to Nicole Collet’s “RED,” an erotic barnburner with a literary soul. Third went to Colten Zacharias’ “And I Am the Enemy,” an “experimuscial” science fiction.

By enlisting the services of Chennai-based Leadengine, SOOP is stepping up its email marketing game. The company will help SOOP to grow its list of readers and to better calibrate its outreach to them by delivering the kinds of messages and opportunities they want.

With these initiatives and others, SOOP is building a bridge between readers and writers from both sides. By creating new opportunities for each group, the company looks to continue to set the pace in the crowdsourced publishing space, while Amazon.com plays catch-up with its related initiative.

“It’s all about determining what we can offer both writers and readers, then building a stronger relationship with and between them,” said Wade Fransson, SOOP Founder. “We’re giving writers and education and the chance to build a lasting platform and fan base. And we’re turning readers into fans with backstage passes and access to move their stars up the charts.”

About Something or Other Publishing:
SOOP is a new concept in publishing and features a groundbreaking model to connect authors and readers. Its democratized selection process and subsequent focus on author education, empowerment, and encouragement is designed to provide a platform for a new generation of talented writers. The company is based in Madison, Wisconsin.

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Wade Fransson
@SOOPLLC
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