Soothware.com Launches Free Search Engine Marketing Tools: SEM Management Tools Designed Specifically for Small and Mid-Sized Businesses

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Soothware.com (http://www.soothware.com) announced the beta release of its search engine marketing (SEM) management platform and is now accepting applications into its beta program. For the first time, sophisticated SEM management tools are available to marketers free of charge. Marketers also have the option to subscribe to a premium version of Soothware.com's service for a low monthly fee.

The best search engine marketers use sophisticated tools to measure and optimize their ad spend. But until now, these tools haven't been available to the hundreds of thousands of smaller marketers using PPC

    Soothware.com offers an automated, self-service platform providing sophisticated analytics and bid management for pay-per-click (PPC) advertising. The beta launch offers two services. The basic service is free and provides a marketer with a centralized view of their PPC campaigns across major search engines and a comprehensive reporting center allowing campaign analysis across search engines, campaigns, adgroups, keywords and more. Marketers can also create bidding rules that provide weekly keyword bid recommendations on how to improve performance based on Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS) targets. Soothware.com's premium offering is available for $99 per month and provides daily recommendations, automates bid changes, and supports multiple product lines. Soothware.com's fully automated signup process allows marketers to get up and running very quickly.

Soothware.com is committed to creating simple, scalable tools for use by search engine marketers of all sizes and levels of sophistication. "The best search engine marketers use sophisticated tools to measure and optimize their ad spend. But until now, these tools haven't been available to the hundreds of thousands of smaller marketers using PPC," stated Tim Ogilvie, co-founder of Soothware.com. "Soothware.com is designed to level the playing field and make these tools available to all marketers at the lowest possible cost."

Soothware.com plans to rollout features regularly throughout 2007 based on customer feedback. More information about Soothware.com is available at Booth 628 at Search Engine Strategies San Jose from August 21-22, 2007 and at http://www.soothware.com.

About Soothware.com:

Soothware.com offers free tools to help search engine marketers get the most out of their SEM campaigns. Soothware.com works with marketers of all sizes, including agencies. Interested in becoming a beta user, email beta@soothware.com. To learn more about Soothware.com and search engine marketing, visit http://www.soothware.com and the Soothware community (http://www.soothware.ning.com).

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Jessica Ogilvie
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