SortPrice.com Launches New Shopping Application on Facebook® Platform

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Sortprice.com, already one of the internet's most popular shopping search engines, expands its reach with the announcement of a new Facebook Platform application called The Wishlist. This free feature allows Facebook users to browse merchandise and compare prices on millions of products through Sortprice and post items to a personalized gift list on their Facebook page.

Consumers are always looking for an enhanced social shopping experience that also fits their budgets and with constantly updated information on prices and thousands of retailers to choose from, this is a shopper's dream.

Bringing the fun and ease of its unique online shopping model to one of the nation's most popular websites, Sortprice.com today announced the launch of its new application, The Wishlist, on Facebook Platform. Designed much like a traditional gift registry, the one-of-a-kind application allows users to browse and compare prices on millions of products on Sortprice and then post their favorites to their individual Facebook pages.

"We're really excited about the development of The Wishlist because the possibilities are literally endless," said Asaf Klibansky, Sortprice.com co-founder and CTO. "Consumers are always looking for an enhanced social shopping experience that also fits their budgets and with constantly updated information on prices and thousands of retailers to choose from, this is a shopper's dream."

The Wishlist is a quick and easy application to add through Facebook Platform, offering the features and perks of a typical visit to Sortprice.com, one of the world's fastest growing shopping search engines. With detailed product descriptions and photos, shoppers are able to search for specific items or narrow by category, price, or merchant, then 'drag and drop' items to their individual wish list, which can be kept private or posted straight to their page.

Users can assemble a list of comparable items to find the best deal on their own or post some suggested products that friends and family can purchase for birthdays, anniversaries, or any special occasion. Each product snapshot added to The Wishlist includes options for customer reviews and further price comparisons on everything from electronics to house wares to clothing and apparel.

With more than 100 million active users, Facebook is the fourth most-trafficked website in the world. In 2007, Facebook launched Facebook Platform to enable companies and engineers to integrate with Facebook and gain access to millions of users. Using a rich set of tools and online services, developers can now build an application that is deeply integrated into Facebook.

SortPrice.com, founded in 2004, has grown into one of the internet's most popular shopping search engines. With advanced search technology and a simple interface, the site features millions of products from and thousands of merchants and vendors nationwide. Learn more at: http://www.sortprice.com

To learn more about The Wishlist click here: http://www.sortprice.com/facebook_wishlist

Facebook ® is a registered trademark of Facebook Inc.

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