With the dramatic growth in the new media and possible outlets, we are entering a period when the analysis of coverage and conversations is almost as important as the coverage itself
London, UK (PRWeb UK) December 7, 2009
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Soundcraft Studer has selected Vocus’ News On-Demand (NOD) to provide comprehensive news monitoring and analysis of coverage and conversations about the company appearing in online news and in social media.
Soundcraft Studer – the mixing technology division of Harman Professional – is a dedicated professional mixing console designer and manufacturer. Vocus will enable Soundcraft Studer to measure its PR results and analyse which PR programmes are most effective – this will help the company make better PR planning decisions and help justify its investment in public relations.
“We needed a system that continuously monitors the entire media landscape – Vocus helps us find and track news and conversations that we’d never find manually with just a search engine,” said Dave Neal, Director of Marketing Communications, at Soundcraft Studer. “Vocus gives us the ability to automatically analyse that news coverage enabling us to identify what’s working, discover new opportunities and to demonstrate the return on our PR efforts.”
Among the key reasons for selecting Vocus, Soundcraft Studer cites time savings, PR measurement and an ability to identify new PR opportunities. Soundcraft Studer is forward thinking in that using Vocus for social media monitoring will be a useful vehicle for obtaining and analysing meaningful customer feedback. In addition, the comprehensive view of both traditional media and new media will enable Soundcraft Studer to keep tabs on its competition.
“Vocus provides us with a way to monitor relevant information – any way we choose – whether it’s published online or in social media,” added Neal. “We can use it for research such as monitoring competitors and market conversations to identify future trends.”
Soundcraft Studer supplies specialist mixing systems for concert sound, broadcast and installed sound, with clients using the consoles with high profile acts such as Celine Dion, Billy Joel, and most major world Broadcasters such as the BBC. Soundcraft Studer has unique PR needs and maintains both an in-house management team and a New York-based industry-specialist PR agency on retainer.
“With the dramatic growth in the new media and possible outlets, we are entering a period when the analysis of coverage and conversations is almost as important as the coverage itself,” said David Parker, Commercial Director at Vocus. “Such analysis lends itself not only to improved decision-making and planning, but in proving the value of PR – something that is imperative in business regardless of the economic environment.”
VOCUS, Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management, helping organisations of all sizes fundamentally change the way they communicate with the media and the public, optimise their public relations efforts and measure their impact. The web-based software addresses the critical functions of public relations including media relations, news distribution and news monitoring, and provides the critical capability to monitor and analyse social media conversations from virtually any source and track results compared to key competitors. Vocus is used by more than 3,700 organisations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in London, Europe, and Asia. For more information, visit http://www.vocus.co.uk
About Soundcraft Studer
Soundcraft and Studer are units of Harman International Industries, Incorporated (http://www.harman.com). Harman International designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets, and maintains a strong presence in the Americas, Europe and Asia, employing more than 11,000 people worldwide. The Harman International family of brands includes AKG®, Audioaccess®, Becker®, BSS®, Crown®, dbx®, DigiTech®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®, Revel®, QNX®, Soundcraft® and Studer®. Harman International’s stock is traded on the New York Stock Exchange under the symbol “NYSE: HAR.”
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