Soundtrckr Launches Location-Based Social Music Network for Mobile and Web Users

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Mobile music service allows users to create and broadcast fully licensed radio stations, tap into streams of other users, geo-tag places with songs, and share content on social networks

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Music is a shared experience, a way to communicate and connect. It’s intimately tied to the people and places in our daily lives. Soundtrckr recognizes and facilitates this connection in a concrete way.

Blending the best elements of Internet radio, social networks, and location-based mobile apps, soundtrckr has launched a free application and website that allows users to connect their mobile devices to the social and geographic aspects of music discovery.

Users can create and broadcast their own fully licensed radio stations, tap into the streams of other users, and geo-tag places with songs. All content can be shared on social networks such as Twitter and Facebook.

Soundtrckr is available on the iTunes Apps store for the iPhone and the iPod Touch at: http://itunes.apple.com/app/soundtrckr/id339473336?mt=8. The website is also live at http://www.soundtrckr.com. New applications for Android, Blackberry, and Windows Mobile will be available in 2010.

Designed for the mobile environment, soundtrckr allows users, content owners, sponsors, partners, and licensors to interact in local and targeted ways. Soundtrckr users can create a musical map of their favorite places by associating songs to locations. One person can tag the route of their morning jog with the songs they listen to while running, and another can tag their neighborhood club with music by upcoming acts. All users can share and experience each other’s tags and music, and a ranking system will reward the most active and followed broadcasters.

"Music is a shared experience, a way to communicate and connect. It's intimately tied to the people and places in our daily lives, and soundtrckr is the first application that recognizes and facilitates this connection in a concrete way,” said soundtrckr CEO Daniele Calabrese. "Soundtrckr makes our cities and friends active participants in the way we experience music."

Chief Operating Officer Ken Manning agrees. "There is so much music available to consumers right now, with few good ways to find the material that's right for your tastes. Soundtrckr solves this problem by allowing you to listen to the tunes your friends are into."

Through its partnership with MediaNet, soundtrckr offers access to a music catalog featuring millions of songs from major and independent labels, aggregators, and distributors. Further licenses are in place with publishing clearinghouses including American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI), SESAC, Inc., and Sound Exchange. “We are committed to providing the best experience for both users and performers. Soundtrckr will provide legally licensed offerings for users and fair compensation to content owners, publishers, and partners,” said Chief Financial Officer David Porter.

The company’s management team has deep experience in the music and mobile sector. Mr. Calabrese is a former World Bank Communication Officer and Project Manager. Chief Operating Officer Ken Manning is also the founder and chairman of betterPropaganda Music, a leading music discovery site with relationships with more than 600 major and independent labels. Chief Financial Officer David Porter is the founder and CEO of online music mix-tape company 8tracks, and previously served as a manager and director of business development at Internet radio network Live365.

Soundtrckr has received funding from Lumu Invest in Luxembourg, Romulus Capital in Boston, and has recently completed an angel round in the US and Italy. The company was honored as the second most innovative startup of 2009 at the SMAU high-tech trade show in Milan.

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Daniele Calabrese
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