Naked Wines to Host Crowd-powered Online Auction with South African Producers

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Online wine retailer Naked Wines has recruited fifty of its most interactive customers to help them select ten new South African wines for their site, to be ordered via a live online auction with the producers. To find out more visit http://www.nakedwines.com/content/southafrica_den.htm

It's wine buying as it should be

Online wine retailer Naked Wines has recruited fifty of its most interactive customers to help them select ten new South African wines for their site, to be ordered via a live online auction with the producers.

The customers will have to taste their way through over 100 wines, submitted by over 50 small, unknown producers, with the favourites guaranteed a slice of a R250,000 order, all within an afternoon.

"It's wine buying as it should be," explained Rowan Gormley, Founder of Naked Wines. "It's quick, direct and powered by both the customer and the winemaker."

"We want winemakers to be judged and rewarded for their ability to make wine, not the size of their marketing budget and we want wine drinkers to get the wines they choose, and pay what the wine is worth to them."

"For too long, wines success has been driven by the size of their marketing budget, not the talent of their winemaker. This marketing budget arms race has meant that UK wine lovers never see some of the best wines in the world, and talented winemakers never get to see their wines getting the recognition they deserve."

"We launched the concept back in March, and we hope that this small step will encourage winemakers to invest in quality rather than marketing."

The event, which is taking place on 13th October at The Brompton Hall, Earls Court in London, is being supported by trade body Wines of South Africa, who has promoted the event and encouraged South African producers to enter their wines for selection.

To find out more about the tasting, or if you're a South African producer with little or no UK representation who wants to get involved, then go to Naked Wines' South African Den or call Naked Wines on 01603 281 800.

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