HIP & ZEN Introduces the South African Chic Collection

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Actress Charlize Theron applauds HIP & ZEN's sophisticated collection of fairly traded South African designs that benefit women and children with AIDS.

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Online retailer HIP & ZEN (http://www.hipandzen.com), specializing in sophisticated, sustainable and organic products, has announced the launch of its new South African Chic Collection. This unique offering of handcrafted fashion accessories and artifacts designed by South African artisans brings awareness to the rich creative culture of the region and benefits women and children with AIDS via the Topsy Foundation (http://www.topsy.org.za). Conceived in the heart of HIP & ZEN founder and South African native Karen Clothier, the collection allows the California-based entrepreneur to bring beautiful designs to America and to make a difference in her homeland.

Devoted activist, style icon and fellow South African, actress Charlize Theron is renowned for using her celebrity to make a difference. Thus, she has given her enthusiastic support to HIP & ZEN saying, "I support any brand that gives back to the community so I applaud HIP & ZEN for teaming up with The Topsy Foundation and introducing the South African Chic Collection." Of the collection, founder Clothier says, "I was amazed at the wonderful creativity emerging from local designers on my last trip home. I loved the innovative and fresh direction the artisans were taking and knew these unique pieces would bring a bit of the exotic and untamed to the states. And, the products are all sustainable and fairly traded -- truly HIP & ZEN!”

A beautiful selection of unique jewelry, handbags, bowls and whimsical gift items featuring intricate beading and wire work are available on the website starting at just $8.95. A portion of the proceeds from every item in the collection will benefit the Topsy Foundation’s sanctuary near Johannesburg.

On choosing the Topsy Foundation, Clothier says, “I wanted to do something to help heal the tragedy that has befallen the women and children of South Africa. This organization appealed to me because of its multi-faceted approach. They provide home-based care where appropriate, in-house care at their facility as a last resort, skills development, community outreach and poverty alleviation. Their assistance is aimed at helping people to become self-sufficient and remain with their family unit when possible, which I feel is a very holistic and humane answer to the crisis."

HIP & ZEN is a culturally rich Web destination for the worldly shopper and for those interested in what’s happening on the cutting-edge of eco-conscious fashion and design. From organic cotton clothing and recycled couture to handcrafted jewelry, bags and home products, HIP & ZEN presents an unusual excursion to the crossroads of beautiful design and enlightened commentary (via the egalitarian HIP & ZEN blog). All products are organic, natural, handmade, recycled or fairly traded. For more information, visit the website at http://www.hipandzen.com or call 1.888.HIPNZEN (447.6936).

Contact: Debra Amador/mindful public relations

Phone:     415.235.2708

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Debra Amador
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