Orlando, Florida (PRWEB) July 31, 2014
South Beach Tanning Company continues strategic expansion through corporate-owned, conversion salons and franchise-owned locations throughout the U.S. New franchise salons are slated for Long Island and Webster, New York, Charlotte, Ft. Myers, and Dallas, plus corporate-owned salons in Gainesville and Port St. Lucie. The rapid growth has created the need to streamline all media buying and advertising for corporate and franchise-owned locations.
"Selecting a firm to handle all media partnerships for us has taken considerable effort," stated Brian Hibbard, President and CEO of South Beach Tanning Company. "However, we are excited to announce that we are working directly with the founder of Out of the Box Media Consultants, Desiree Rivelli Tatum."
After a successful career in a variety of media sales, Desiree founded the company on the realization that small businesses needed guidance in navigating through the complex world of advertising. Since OTBMC's inception, it has grown to working with a variety of companies of all sizes, along with specializing in assisting franchisors with their media buying needs. OTBMC focuses on where to advertise their clients' business and what they should pay for it! Over the years OTBMC has purchased a vast amount of media and built solid media partnerships. This has enabled Desiree' to offer OTBMC's clients enormous
media buying savings and added value. OTBMC creates media plans that are specifically designed for their client's business and includes: Media Planning, Negotiation, Management and Billing Services. Reputation, Partnerships, and Referrals have enabled OTBMC to grow nationally.
Desiree is looking forward to helping both the corporate and franchise locations develop a comprehensive strategy for growing through advertising. "We are excited to partner up with South Beach Tanning Company and its franchisee's. We look forward to creating cost effective media buying solutions that targets their most potential customer and continues to grow the business, all while saving them time and money," said Desiree.
"What has fueled the growth of our brand has been the strategic partnerships that we have developed and the tremendous support team that we have here in Orlando," said Hibbard. As the tanning industry continues to consolidate over the next few years, the extra benefits that a strong brand and the partnerships that South Beach provides will help with future franchise expansion.
About South Beach Tanning Company:
South Beach Tanning Company is headquartered in Orlando, FL and operates salons throughout Central Florida, Tampa, South Florida, and Charlotte, NC. Founded by Brian Hibbard, a CPA, South Beach Tanning has been in business since 2003, and at the time of this press release, has never closed a location in its 10-year history. Individuals interested in franchising with the South Beach brand or existing salons looking to convert to the South Beach brand, should contact their Franchise Sales Director at 855-844-8377 or visit our franchise website at http://www.southbeachtanningfranchise.com.