Custom Blending Announces New Brand Launch: Harmony Valley Vegetarian Mixes at Fancy Food Show, New York City, June 27-29, 2010

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Harmony Valley, a Fort Collins, Colorado based food manufacturer just launched a new alternative in the soy-based meat substitute category and will be attending the Fancy Food Show (http://www.specialtyfood.com/fancy-food-show/) in New York City, June 27-29.

There are many meat alternatives but none like Harmony Valley Vegetarian Mixes.

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Harmony Valley, a Fort Collins, Colorado based food manufacturer just launched a new alternative in the soy-based meat substitute category and will be attending the Fancy Food Show (http://www.specialtyfood.com/fancy-food-show/) in New York City, June 27-29. Harmony Valley will be located at the Custom Blending (http://www.customblending.com) booth #5312. Available in Hamburger and Sausage Mixes, Harmony Valley is vegan certified, has no trans fat or cholesterol and is a healthier alternative than ground beef.

Harmony Valley was developed to provide Vegetarians with a tasty and innovative alternative to pressed and frozen meat substitutes and addresses the growing number of Flexitarians, sometimes meat consuming Vegetarians. In addition, the product was designed for health conscious individuals seeking to reduce meat intake, fat and cholesterol. Both Hamburger and Sausage Mixes are high in protein and fiber and can be cooked in exactly the same manor as meat in recipes (http://harmonyvalleyfoods.com/hamburger-style).
“There are many meat alternatives but none like Harmony Valley Vegetarian Mixes,” stated Dan Berlin, VP of Business Development. “We are thrilled to launch a new line of healthy and great tasting meat alternatives at the Fancy Food Show.” “We hope to build a great relationship with our new customer base- a community where we can share and understand how to better serve our audience by making a better-for-you product”.

Harmony Valley’s production and distribution is more eco-friendly than beef or other frozen/refrigerated meat alternatives. “Keeping our carbon footprint to a minimum was top of mind during R&D, “ said Berlin. “Harmony Valley Mixes do not need to be transported in refrigerated trucks which decreases the use of fuel and emissions.”

Harmony Valley Mixes are dry packaged goods, not frozen and pressed like many other brands. Shelf-stable, Harmony Valley’s flavor and texture is very similar to meat and was designed to be an easy conversion for meat eaters looking to substitute beef, chicken or fish in any dish. For more information on the product please visit HarmonyValleyFoods.com. To request product samples and photographs please contact Andrea Ridder, 970-482-8172.

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Andrea Ridder

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