Elanex Announces New Translation Services Practice Focused on the Needs of the US Hispanic Market

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Elanex, Inc. announces the launch of a new translation services practice area focused on the needs of businesses and employers catering to the rapidly growing US Hispanic population.

Elanex, Inc. today announces the launch of a new translation services practice area focused exclusively on the needs of businesses and employers catering to the rapidly growing US Hispanic population.

Today, as the US population rapidly approaches 300 million, Hispanics make up more than 14 percent of the population – up from 4% in 1967, and the percentage is expected to rise to around 25% over the next 40 years. This dramatic change in the make-up of the US population has already led to business opportunities (such as the well-publicized ‘salsa vs ketchup war’ of the 90s). It is now beginning to affect employers in more wide-ranging ways as policy documents, internal communications, contracts and other materials must now be made available in Spanish.

The Elanex Hispanic Practice brings together Elanex resources focused on Spanish translation, and also pools marketing resources to provide products and services specifically focused on the needs of clients faced with Hispanic customers and employees in the US. On the supply side the practice consists of several hundred Spanish / English translators, our top Spanish and English editors, and Spanish-capable project managers. On the customer side the key products of the practice include corporate document translation, marketing material and website translation, user manual and technical translation, and software localization, as well as ‘cultural consulting’ on how best to target the Hispanic market or to address the needs of Hispanic employees.

About Elanex. Elanex is a language services and technology company. We provide top-quality professional translation services, using our global network of over 3500 human translators, combined with cutting-edge automation technologies developed by the Elanex technology group. Elanex is headquartered in San Francisco and has offices in Silicon Valley, Tokyo, Sydney and Melbourne. Visit our home page for general information or http://www.elanex.com/EN/hispanic_practice.aspx to find out our how Hispanic practice can help you.

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Jonathan Kirk
Elanex
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