The bottom line is top of everyone's mind these days, and I'm excited to give a boost to women everywhere with innovative, accessible shapewear
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Atlanta, GA (Vocus) April 16, 2009
Spanx is the shapewear brand known for revolutionizing the hosiery industry and changing the way women wear clothes. Founder Sara Blakely wanted to find a way to share her slimming secrets with even more women, so she created ASSETS, a chic shapewear line to help women look slimmer, be comfortable, and feel fabulous. Now, ASSETS shapewear is available for purchase on the brand's newly launched e-commerce site loveassets.com.
"The bottom line is top of everyone's mind these days, and I'm excited to give a boost to women everywhere with innovative, accessible shapewear," said founder Sara Blakely. "ASSETS shapers are an easy and inexpensive way for women to make the most of their assets in their favorite fashions."
New for spring, ASSETS by Sara Blakely introduces Superior Slimmers a soft, seamless shapewear collection designed with innovative zoned compression to comfortably slim in all of the right places. Perfect for invisible, shaping support under a prom dress, wedding gown, spring skirt, or little black dress, these breathable high-tech slimmers provide maximum comfort and control. The collection offers an Adjustable-Strap Cami that eliminates back fat and muffin top and a Mid-Thigh Shaper that targets the tummy, thighs, and hips, while the boosting the backside with rear pockets.
The spring lineup also introduces two new additions to the favorite Fantastic Firmers shapewear collection: The Girl Short and High-Waist Girl Short. Designed to help fashionable gals take the jiggle out of their wiggle, the Fantastic Firmers collection is complete with camis, panties, mid-thigh shapers, and now girl shorts for smoothing support in spring's shorter hemlines. Featuring a cool power mesh liner, this shapewear collection provides inner control and outward confidence.
Also new for spring are three shaping hosiery styles: High-Waisted Fabulous Footless Pantyhose and High-Waisted Perfect Pantyhose, both designed with extra tummy control to eliminate VPL (visible panty lines) and shape the midriff all the way up to the bra line. And, new Textured Lucky Leggings provide the same body-shaping benefits but with semi-opaque patterned legs that add fashionable flare to any spring ensemble.
Ranging from $12-$26, The full ASSETS by Sara Blakely collection is now available for purchase on loveassets.com and is also available at the following retailers: Target, select Belk stores, David's Bridal, and Avenue.
The Skinny on Sara Blakely:
Nine years ago, Sara Blakely began her mission to make the world a better place, one butt at a time. A frustrated (yet fashionable) consumer-turned-entrepreneur, Sara invented SPANX footless pantyhose and single-rearendedly revolutionized the hosiery industry. Obsessed with creating comfortable, slimming undergarments that minimize figure flaws, Sara reinvented shapewear with smart features and won the hearts of fashion-loving women from Oprah to Jessica Alba. In an effort to provide better shapewear options to even more women, Sara launched ASSETS by Sara Blakely, an expertly-designed undergarment brand bringing innovative shapewear and legwear solutions to all women.
For more information, contact: Maggie Adams, 678-500-1246