FollowTheGame.com Makes it Easy for Users to Find Radio Stations to Listen to Football’s Biggest Game

CHICAGO (Business Wire EON/PRWEB ) January 17, 2008 -- SpatialPoint, a Microsoft Certified Partner, today announced the launch of FollowTheGame.com, to help people find radio stations that will be carrying the game on football’s biggest night, wherever they may be located. FollowTheGame.com uses Microsoft SQL Server 2008, Microsoft Virtual Earth, and SpatialPoint Atlas to allow users to enter a location where they will be for the game, or an origin and destination for a route on which they’ll be traveling, and get a map with a list of all of the AM and FM radio stations where they will be able to listen to the game.

We are excited to bring this free service to the public, while demonstrating a real-world use of our technology. This application's functionality is something that could be useful for anyone who is syndicating radio content

FollowTheGame.com is a free service. Users simply need to go to the web site and enter a location where they will be for the game or the origin and destination for a route on which they will be traveling. The service then geocodes the location, providing a latitude and longitude coordinate, and determines which stations carry the game at that location. For listeners that will be traveling, the system generates a route, and returns a list of radio stations that can be tuned into along the route. Users can be sure that they will be able to catch every minute of the action.

“FollowTheGame.com makes it easy for users to find a radio station that they can tune into to hear the big game,” said Alex Machinis, SpatialPoint’s President and CEO. “We are excited to bring this free service to the public, while demonstrating a real-world use of our technology. This application’s functionality is something that could be useful for anyone who is syndicating radio content,” he added.

The site uses SpatialPoint’s Atlas technology which allows visualization of even the most complex datasets on top of the Virtual Earth Platform. In this case, the radio stations coverage polygons, as registered with the FCC (Federal Communications Commission), are displayed by Atlas. Atlas is currently used by leaders in wireless, insurance, and hospitality to visualize coverage areas, perform risk analysis, and display franchise territories.

“FollowTheGame.com is a great example of what’s possible using the new spatial enhancements included with SQL Server 2008,” said Kim Saunders, senior director of SQL Server marketing at Microsoft Corp. “SpatialPoint’s use of spatial technologies as part of this service demonstrates how this technology can be used to solve customers’ real-world business problems.”

To find your Big Game radio stations, go to www.followthegame.com.

About SpatialPoint, LLC

SpatialPoint, the locator company, provides solutions that help customers leverage location to improve sales and customer service. Whether it is a store locator to drive retail traffic, a coverage locator to visualize your network, or an impact locator to perform what if analysis, SpatialPoint can help. SpatialPoint’s Atlas technology, combined with Microsoft’s Virtual Earth Platform, gives users the most widely used features of web-based GIS solutions, with the simplicity and ease of use of a hosted web service. This combination allows SpatialPoint to deliver high value, business relevant solutions at a low cost. For more information about SpatialPoint go to www.spatialpoint.com or call 866-846-5900.

All product and company names herein may be the trademarks of their registered owners.

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