New York, NY (PRWEB) July 19, 2012
Studies show that CEOs are receiving an average of 3.4 speaking opportunities a week, yet 56% of communications professionals have no process in place for managing speaking events and securing high-quality speaking placements. Enter Speakerfile, the tech startup that has developed a unique online platform designed to help organizations promote their thought leadership to the global events industry.
With members in 78 countries speaking on over 11,000 topics, the platform is now a major source for thousands of event organizers who are tapping into more than 4,000 speaker profiles to bring fresh talent to the podium. The $106 billion meetings and conferences industry is finding an immediate benefit using this free online resource that includes thought leaders, industry experts, authors, motivational speakers, and more.
What is the main reason for the growth? Speakerfile is the first solution built to showcase an organization’s thought leaders. Within minutes, speaker profiles can be added to any website using the unique Speakerfile widget technology. To generate additional market visibility, these speaker profiles are search engine optimized and promoted to thousands of event organizers who are looking for talented speakers.
“We’re now entering the age of “perspective marketing” where people are the new products,” said Founder & CEO Peter Evans. “Experts within organizations need to be accessible and approachable. That’s why so many companies are now sharing their expertise and thought leadership by creating speakers bureaus. Speakerfile is fast becoming the go-to platform for market leaders to publish and promote their industry experts to the global events marketplace,” said Evans.
The company has already seen remarkable growth in registrations from individual speakers and authors around the world. Now Speakerfile is moving to revolutionize the idea of the corporate speakers bureau. The company launched a full featured content management system allowing individual speaker profiles to be managed by corporate representatives or publicists/agents earlier this year. The company’s client roster now includes corporate thought leaders such as Deloitte, TV Ontario, KPMG, IDC, Research in Motion, Baycrest Hospital, The Conference Board of Canada, Cassels Brock & Blackwell LLP, and Constant Contact.
Once connections are made, Speakerfile tracks these opportunities allowing speakers and those managing corporate accounts a way to easily stay on top of events during all stages of the process. "We had a professional-looking speakers bureau running on the Speakerfile platform within days," says Jason Allen Ashlock, president of New York-based Movable Type Management. "In just a week, we received our first inquiry through Speakerfile from a prominent U.S. association client, which led to a paid speaking engagement for one of our authors.”
The Speakerfile online platform is offered free of charge to members of the media, as well as event organizers who are listing their event and searching for experts. The online service does not charge a commission for speaker placements; the platform generates revenue from premium speaker profiles and corporate speaker bureau software. The Speakerfile signup page provides more information on membership types and pricing.
Speakerfile is an online expert network and events marketplace that provides a better way to connect industry and professional speakers with global events and media. Offered as a free service to event organizers, Speakerfile is a simpler way to discover, evaluate and efficiently connect with speakers using rich-media profiles, advanced search, and private connection features. For organizations seeking to promote their thought leaders as speakers, Speakerfile allows those organizations to quickly create an affordable and professional looking corporate speaker site that can be viewed and efficiently searched by a global network of event organizers.
Speakerfile has a growing base of industry clients now using its platform to feature their experts and speakers in knowledge-based industries, including: Legal, Accounting, Finance, Technology, Media/Publishing and Health Care. Follow us on Facebook and Twitter @Speakerfile for frequent updates.
Sources for statistics:
Studies show that CEOs are receiving an average of 3.4 speaking opportunities a week (Burson-Marsteller)
56% of communications professionals have no process in place for managing speaking events and securing high-quality speaking placements (Weber Shandwick)