Kamuela, HI (PRWEB) July 24, 2006
Andrew Hetzel, president of leading coffee consultancy Cafemakers, LLC, has been selected by the Specialty Coffee Association of America (SCAA) to join its expert committee specializing in coffee training and education.
“I’m pleased to have this opportunity to serve the membership of the Specialty Coffee Association of America,” comments Mr. Hetzel. “Through this position, I look forward to helping define coffee training curriculum and educational events that will benefit the association in pursuit of our common goal: improving the quality of America’s specialty coffee.”
About the SCAA
Based in Long Beach, California, the Specialty Coffee Association of America is the world's largest coffee trade association, with over 3,000 member companies. SCAA members are located in more than 40 countries and represent every segment of the specialty coffee industry, including coffee growers, coffee roasters and retailers.
The SCAA is a recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. The association’s annual conference is the coffee industry's largest gathering and exhibition. Additional information about the Specialty Coffee Association of America and its services are available online at: http://www.scaa.org.
About Andrew Hetzel:
Andrew Hetzel is the president and founder of Cafemakers, a leading retail specialty coffee business consultancy based in Hawaii. Cafemakers provides business guidance and performance improvement services to restaurants, hospitality businesses and retail coffee chains throughout the United States and worldwide.
In addition to being a judge for the United States and World Barista Championships, Andrew is an instructor for Specialty Coffee Association of America’s espresso workshops, contributing author to trade publications, restaurant coffee columnist for Hospitality News, specialty coffee industry subject matter expert for national publications and is a co-founder of the Hawaii Coffee Association’s annual Barista Jam program.
Before launching Cafemakers in 2001, Andrew was the founder and CEO of a multi-million dollar audiovisual retail point of purchase advertising and training systems development company. Mr. Hetzel’s clients have included some of the most influential and respected names in their industries, including: 3M, Aveda, Burger King, Brinker International, DaimlerChrysler, Calvin Klein, Home Depot, Hard Rock Cafes and Hotels, Hugo Boss, Procter & Gamble, Skechers USA and Sears.
Andrew Hetzel +1 (808) 443-0290
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