Online optical information and advice for web users

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BRITAIN’S most-trusted optician has introduced an online Ask the Optician service, allowing web users to find out more about their eyesight – without leaving the house.

Specsavers Opticians UK

Specsavers Opticians UK

Visitors can post a question to a qualified optometrist and are guaranteed to receive an email response within a matter of days.

BRITAIN’S most-trusted optician¹ has introduced an online Ask the Optician service, allowing web users to find out more about their eyesight – without leaving the house.

The system is part of Specsavers’ website and offers around-the-clock professional advice from a qualified optometrist. Web users can browse the extensive Q&A library, featuring both text and video, covering a range of topics from conjunctivitis to glasses prescriptions and colour vision tests. The layout is clear, concise and easy to use.

Visitors can post a question to a qualified optometrist and are guaranteed to receive an email response within a matter of days². The ‘speak to an optician’ and ‘featured video’ sections include the most popular answers, listed down the right hand side of the page.

The Ask the Optician team consists of a team of eye health experts, including Nigel Best BSc (Hons) MCOptom FBCLA FAAO - a Specsavers partner for 17 years. There is a profile of each optician on the site.

Visitors to the Ask the Optician webpage can also book an appointment online with their nearest Specsavers store, with just a few clicks.

It may be quick and convenient, but the online Ask the Optician is no substitute for regular eye examinations. Specsavers endorses the advice of the College of Optometrists, which recommends an eye examination every two years, or more often if recommended by your optometrist.

¹ Specsavers was voted Britain’s most trusted brand of opticians for the eleventh year running by the Reader’s Digest Trusted Brands survey 2012.
² Except weekends and bank holidays

Issued by MEC Interaction on behalf of Specsavers

Specsavers notes to editors                             

  • Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world

•The couple still run the company, along with their three children. Their son John is joint managing director

  • Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
  • Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
  • Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
  • Specsavers employs more than 30,000 staff
  • Specsavers was voted Britain’s most trusted brand of opticians for the eleventh year running by the Reader’s Digest Trusted Brands survey 2012
  • More than one in three people who wear glasses in the UK buy them from Specsavers * – 9,700,000 glasses were exported from the warehouse to stores in 2009
  • Specsavers was ranked No 1 for both eye tests and glasses in the UK *
  • Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
  • Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
  • Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects
  • Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £245,000 going towards its work in Zambia.

*GfK NOP

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Marco Ciotti

Marco Ciotti
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