Kara is the perfect ambassador for us. Not only does she love wearing her glasses, but they also have played a vital role in her life in helping her with her dyslexia, through the use of coloured lenses.
(PRWEB UK) 9 May 2011
Actress Kara Tointon sparkles with specs appeal as she launches Specsavers’ nationwide search for the Spectacle Wearer of the Year 2011.
The Strictly Come Dancing winner and former Eastenders actress, 27, who is getting set to star alongside Rupert Everett in the West End production of Pygmalion, is helping the UK’s largest optical retailer to find ordinary people who look extraordinary in their glasses.
Kara Tointon says: 'I love wearing my glasses so I am very excited to be launching this year's competition. It's amazing how a pair of glasses can completely change your look. They can transform you from dowdy to fabulous in a flash!
'In my own case, glasses are my friend because not only have they helped me see, they have also helped me counter my dyslexia through the use of coloured lenses which aid me in learning my lines for acting out scenes.
'This competition is very important, not only from a fashion point of view. On a more serious note, it is important that children and teenagers who need to wear glasses for reading and learning are not put off wearing them because they are teased. All proceeds from this competition go to the anti-bullying charity Kidscape, sending a very strong message to bullies and giving children the confidence to wear their glasses loud and proud.’
As well as fronting the campaign, Kara is supporting anti-bullying charity Kidscape. Specsavers will donate £1 for every eligible competition entry to the charity, as well as all proceeds from a high profile auction led by Specsavers ambassador Gok Wan, which will take place at the competition final in London in November.
Specsavers founder, Dame Mary Perkins, says: ‘Kara is the perfect ambassador for us. Not only does she love wearing her glasses, but they also have played a vital role in her life in helping her with her dyslexia, through the use of coloured lenses. She is the ideal specs-wearing role model for young people.’
Every year, Specsavers scours the UK to find the girls and boys next door who look amazing in their specs. The competition is open to men and women aged 16 and over, who are current specs wearers or wear glasses for fashion purposes. Specsavers and top London agency MOT Models will be specs-spotting this summer in city centres up and down the country.
Regional stars will earn a place on the catwalk at Britain’s biggest spectacle fashion-fest in November, with the winner receiving a one year modelling contract with MOT Models, a two week premier, all-inclusive holiday for two in Barbados or St Lucia courtesy of Almond Resorts and Virgin Holidays with £250 worth of spending money, a makeover with TV celebrity hairdresser Andrew Barton, a year’s supply of skincare products from Simple, a fantastic goody bag including hair and skincare products, a £150 Specsavers eyecare voucher and the coveted Spectacle Wearer of the Year trophy.
Issued by Beattie Communications on behalf of Specsavers.
For further press information, interviews or product photography, please contact:
Laurna O’Donnell 07718 660 117
Specsavers notes to editors
- Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world
- The couple still run the company, along with their three children. Their son John is joint managing director
- Specsavers has more than 1,500 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.
- Annual turnover for the Specsavers Group was £1.36 billion for 2009/10 and is forecast to reach £1.55 billion in 2010/11.
- Specsavers optical stores and hearing centres are owned and run by joint venture or franchise partners. Together, they offer both optical and hearing services under one roof.
- Specsavers employs more than 26,000 staff
- Specsavers was voted Britain’s most trusted brand of opticians for the tenth year running by the Reader’s Digest Trusted Brands survey 2011
- More than one in three people who wear glasses in the UK buy them from Specsavers * – 9,700,000 glasses were exported from the warehouse to stores in 2009
- Specsavers was ranked No 1 for both eye tests and glasses in the UK *
- Specsavers is the largest retail provider of home delivery contact lenses in Europe and one of the top two retail suppliers of continuous wear lenses in the world
- Specsavers is now the largest retail dispenser of digital hearing aids in the UK and offers a hearing service from more than 400 locations
- Specsavers supports numerous optical and hearing charities, including Guide Dogs and Hearing Dogs for Deaf People. During its three-year support for Diabetes UK it raised more than £250,000 to fund various projects
- Since 2003 more than a quarter of a million glasses have been collected and recycled by Specsavers stores for Vision Aid Overseas, for use in developing countries. Specsavers has raised over £370,000 for the charity since 2006, with almost £245,000 going towards its work in Zambia.
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