Specsavers continues literacy link for 2012 With A New Series of The TV Book Club

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LITERACY, eyecare and glasses remain firmly linked this winter, as Specsavers funds a fifth season of the TV Book Club.

Many people will find that the first time they notice a problem with their eye sight is when they’re reading, so we’re delighted to be supporting the TV Book Club again this year and helping to promote literacy.

LITERACY, eyecare and glasses remain firmly linked this winter, as Specsavers funds a fifth season of the TV Book Club.

The TV Book Club returns to More4 on Sunday 29 January. The new series features seven new authors in the ten-strong shortlist, including debut novels from a NHS audiologist who wrote between shifts, a police intelligence analyst, a former women’s refuge worker and an investment manager.

Specsavers stores nationwide are supporting the series with a range of activities, including distribution of a free TV Book Club Summer Read magazine that features author interviews and summaries of all the books.

Richard Holmes, marketing director at the chain of opticians, says: ‘Many people will find that the first time they notice a problem with their eye sight is when they’re reading, so we’re delighted to be supporting the TV Book Club again this year and helping to promote literacy. There are some terrific titles in the new series and we’ll be encouraging our customers to start their own book clubs, to read along with the show.’

The ten-part series features a celebrity panel that includes Meera Syal, Dave Spikey and Laila Rouass, coming together to critique a new title each week. Viewers are invited to interact with the show, reading along and sending in their own reviews.

The new titles have been carefully chosen by a panel headed by Amanda Ross, managing director of Cactus TV.

Amanda says: ‘All the titles on this year’s list will scream “don’t put me down” at the reader. Although all my choices are, as always very different in style and content, their common factor is that they are all really great reads and the viewers will be torn when the time comes for them to vote for their favourite to win the accolade Best Read at the end of the series.’

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Issued by Beattie Communications on behalf of Specsavers

For further press information, please contact Gareth Anderson or Pav Panayiotou at Beattie Communications on tel: 020 7053 6000 or email: nationalspecsavers(at)beattiegroup(dot)com.

Notes to editors

About Specsavers
Specsavers was founded by Doug and Dame Mary Perkins in 1984 and is now the largest privately owned opticians in the world. The couple still run the company, along with their three children. Their eldest son John is joint managing director.

Specsavers has more than 1,600 stores throughout the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain, Australia and New Zealand.

Specsavers was voted Britain’s most trusted brand of opticians for the tenth year running by Reader’s Digest in 2011.

About Cactus TV
Cactus TV is a member of the ALL3MEDIA group and run by husband and wife team Simon and Amanda Ross. Productions include Saturday Kitchen for BBC1, Hairy Bikers Food Tour of Britain for BBC2, Rachel Allen, Galaxy British Book Awards and 8 years of the Richard & Judy show live from Cactus studios.

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Anna Reich
Beattie Communications
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