Speedycash4gold has achieved the highest ranking of any postal gold company on TrustPilot

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The market for selling gold in the UK has massively boomed over the past 4 years. In 2005 4.5 tonnes of scrap gold was reprocessed in to pure 24 carat gold, last year the figure was nearer 110 tonnes and this year the number is set to be over 150 tonnes, according to the London based Financial Times

This fact coupled with the still deteriorating economic situation in the Western world means that scrap gold prices are literally booming. The lure of supposedly easy money has led to some unscrupulous players entering the market and short changing customers.

The Office of Fair Trading reported in 2011, that typical business practices within the more unscrupulous end of the cash for gold market included; misleading advertising, poor pricing information and slow turnaround times. This has led to the industry receiving a reputation for opaque business practices in which the customer leaves feeling that they had been ripped off.

Entering this market, speedycash4gold has been at the forefront, trying to increase transparency in their business practices and forcing competitors to follow suit. There is no better example of this endeavour than the decision to partner with TrustPilot. TrustPilot is a worldwide brand with over 91000 companies listed for review on their website. These companies range from small motor dealers to large multi nationals such as Google. The TrustPilot tool allows customers to see previous customer reviews which are completely impartial and from that decide if they would like to deal with the company or not. Thus making an informed choice as to become a customer or not based on peer reviews.

When a customer searches on google using sell my gold for example, they will see the speedycash4gold site. Every page on the site shows the TrustPilot logo.

Customers can click on the TrustPilot logo and see previous reviews from past customers. This review process is managed by TrustPilot and is completely independent of speedycash4gold. For example, if there is a negative comment, speedycash4gold cannot simply request to have it removed and it will stay on the review page. This allows the feedback tool to completely impartial; customers are seeing real feedback through TrustPilot. After partnering with TrustPilot a mere three months later speedycash4gold has become the highest ranking cash for gold company on the site and an average customer rating of 5 stars – the highest. The site has more than 91000 companies listed for independent review by customers.

Speedycash4gold has now achieved the highest ranking on TrustPilot in its market. The management team at speedycash4gold will continue to invest in the customer experience thus forcing, through market mechanisms, their competitors to follow their lead.

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Dr M Mansoor Siddique
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