The reason for the mandate is simple…every segment of our clientele has embraced social media, and our competitors are all but invisible making this a tremendous opportunity
Irvine, CA (PRWEB) September 18, 2009
Sperry Van Ness ("SVN"), one of the nation's largest commercial real estate firms announced today that during his keynote at the state of the company address in Chicago, CEO, Kevin Maggiacomo, mandated the firm have a 100% adoption rate of social media into their business model by Q2 of 2010. "The reason for the mandate is simple…every segment of our clientele has embraced social media, and our competitors are all but invisible making this a tremendous opportunity," said Maggiacomo.
While Maggiacomo won't provide the details underpinning his mandate for competitive reasons, it is clear that he is leading by example. You won't find many commercial real estate CEOs who have embraced social media, but Maggiacomo has a blog, and frequently uses Twitter (http://www.twitter.com/maggiacomo) to update his various constituencies. "Most of my peers find any number of excuses to avoid blogging and tweeting, but when I saw our clients were rapidly adopting social media as a valid communications channel, I felt it was incumbent for me to join in the dialogue," Maggiacomo said.
Maggiacomo believes that commercial real estate clients want less marketing hype and more authentic and transparent communication from their service providers."Bottom line…our clients want unfettered access to their advisors across multiple mediums and we're going to give them exactly what they're asking for," said Maggiacomo.
To learn more about Sperry Van Ness we won't force you to call a media representative, just visit our website at http://www.svn.com, check out Kevin Maggiacomo's blog at http://www.maggiacomoblog.com or follow Kevin Maggiacomo on Twitter at http://www.twitter.com/maggiacomo
About Sperry Van Ness
Sperry Van Ness International, headquartered in Irvine, California, is the 12th largest commercial real estate brokerage firm in the world with more than 950 advisors in 3 countries, 38 states, and 153 markets. Sperry Van Ness has completed more than 39 billion dollars in sales volume on 12,000 commercial real estate transactions in the last 4 years alone.