U Sphere Partners with Brickfish to Send One Digital Design Devotee Down
Under with Exclusive Scholarship
College Networking Site Connects Up and Coming Designers with Aussie
Art Experts
SAN DIEGO (Business Wire EON/PRWEB ) August 21, 2007 --
Brickfish, the online content marketing platform, today announced a
partnership with college networking site U Sphere, Inc. (www.usphere.com)
to launch the “U Sphere JMC Design”
campaign, a contest inviting students wanting to embark on the world of
digital design to enter their art for the chance to win $5,000 in
tuition towards a year of study at the accredited JMC Academy in Sydney,
Australia. Located at www.brickfish.com/Lifestyles/UsphereScholarship,
the contest will award the most artfully-inclined entrant with a week of
higher education in the land down under.
“As a global network of students and
universities looking to find each other, we understand that digital
media is a red hot industry with a vast number of prospective students
vying for the chance at a once in a lifetime opportunity,”
said Dave Van de Walle, president & CEO, U Sphere. “Aspiring
artists are eager for the chance to showcase their work and a
user-generated content campaign allows them to share their talents with
millions of people globally across the Internet. We can’t
wait to whisk one deserving student off to Australia and the exclusive
JMC Academy to train alongside the experts.”
The campaign enables entrants to submit online examples of their most
creative digitally designed art. Anyone can view, vote on and share
their favorite designs and U Sphere will hand select one grand prize
winner from the U.S. to receive a $5,000 tuition scholarship towards a
year of study at the JMC Academy or a $1,000 scholarship for any
educational purpose in the U.S. A second place winner, chosen by top
score from the top 50 entries, will receive a week of online design
tuition, and the most viral entry will receive a $100 Amazon gift card.
According to Van de Walle, the Brickfish user-generated content (UGC)
platform creates the perfect opportunity for students and aspiring
designers to broadcast their talent over the Internet by enabling users
to share their favorites through email, Instant Messaging and hundreds
of Internet sites around the world. In addition, it provides a way for
entrants to obtain direct and useable feedback on their work because
anyone can view and vote on entries.
“Good education has become increasingly
coveted as students vie for that one-of-a-kind experience,”
said Shahi Ghanem, CEO of Brickfish. “UGC
creates a unique way for educational institutions to preview potential
students and secure feedback from outsiders. We are very excited to work
with U Sphere to make one student’s dream
take off with an incredible scholarship to a leading international
design school.”
The “U Sphere JMC Design”
campaign ends September 28. For contest rules and more information about
Brickfish, visit www.Brickfish.com.
About U Sphere, Inc.
U Sphere, Inc., headquartered in Evanston, Illinois, works with students
throughout the globe to match them with the colleges and universities
that are appropriate for them. The company's proprietary platform
includes an application tool and "Personality Profile," which aims to
get at the character traits that are most in line with the needs of U
Sphere's college and university clients (in North America and around the
world). Schools can then make an offer of admission to those students
who they think will fit in best on campus.
About Brickfish
Brickfish is an online marketing company that has created a new platform
for driving consumer interaction and response through User Generated
Content (UGC). Companies use the Brickfish platform to launch
advertising and marketing campaigns that spark the creation of
brand-relevant UGC, such as blogs, images, video and audio. Campaign
content is shared in a peer-to-peer fashion via email, IM and thousands
of sites across the Web and campaign participants are rewarded for
creating, voting, reviewing and sharing campaign content. Brickfish
tracks consumer interactions with this content and then provides
customers with comprehensive analytics on campaign reach and
performance. This approach provides better value than traditional online
marketing approaches such as display-based advertising and key word
buys. Brickfish is headquartered in San Diego, Calif. with personnel in
New York, Chicago, and Los Angeles.
See the original story at: http://eon.businesswire.com/releases/sphere/brickfish/prweb548407.htm
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