Marvel and Spider-Man Merchandising L.P. Team with PixFusion to
Produce Personalized Spider-Man Video
NEW YORK (Business Wire EON/PRWEB ) April 13, 2007 --
Spider-Man fans can now star in their own video adventure - a
photo-personalized video, “I
Am the Amazing Spider-Man,” - produced by PixFusion
LLC (www.pixfusion.com),
creator of personalized, branded video products, in collaboration with Marvel
Entertainment and Spider-Man Merchandising L.P, using PixFusion’s
patented technology.
“I
Am the Amazing Spider-Man,” available for
$39.95 through PixFusion’s Kideo
brand Web site (www.kideo.com), joins
current titles Dora the Explorer, Care Bears, Baby Genius and Arthur.
PixFusion takes a child’s color photo sent by
e-mail or via regular mail and transforms it into a 25-minute
action-packed adventure based on “Spider-Man ”
and starring the featured child as the “web-slinger”
himself, battling many of the legendary Spider-Man™
villains such as Electro and Lizard. The customized DVD also contains
exciting bonus features, including educational content and a music video
set to the classic theme song from the 1960s animated cartoon with the
child swinging into action “Spidey Style.”
“With all of the attention on Spider-Man, we
will be able to provide children and fans the unique opportunity to
watch themselves star as Spider-Man,” said
Marc E. Jaffe, PixFusion CEO. “Every
Spider-Man fan has dreamt of being the web-slinger, and our video allows
that transformation to happen.”
About PixFusion LLC
PixFusion LLC (www.pixfusion.com),
established in 2001 with offices in both New York City and Palm Beach,
Florida, creates personalized branded video products and services and
uses its patented technology to automate the production of its finished
products. PixFusion, recently awarded multiple iParenting Media Awards
and a Family Choice Award, has proprietary content agreements and is
continuing to expand its distribution networks to offer its personalized
products direct to consumers and through retailers, manufacturers and
other indirect channels. The company has commercialized children video
products through its Kideo brand (www.kideo.com),
a successful enterprise selling DVD videos to parents and grandparents
of children ages one to seven. Kideo’s
existing content is licensed from some of the most prominent and
respected pre-school brands including Dora the Explorer and Arthur.
In addition to its consumer entertainment division, PixFusion has also
entered into several licenses of its proprietary intellectual property
platform based on the strength of its long standing patent portfolio.
About Marvel Entertainment, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is
one of the world's most prominent character-based entertainment
companies. Marvel's operations are focused on utilizing its character
franchises in licensing, entertainment, publishing and toys. Areas of
emphasis include feature films, DVD/home video, consumer products, video
games, action figures and role-playing toys, television and promotions.
Rooted in the creative success of over sixty years of comic book
publishing, Marvel's strategy is to leverage its character franchises in
a growing array of opportunities around the world. More information at www.marvel.com.
About Spider-Man Merchandising L.P.
Spider-Man Merchandising L.P. is a limited partnership between Sony
Pictures Consumer Products Inc. and Marvel Entertainment Inc. The
partnership oversees the expansive licensing and merchandising campaign
surrounding Columbia Pictures’ highly
anticipated theatrical release, Spider-Man®.
Spider-Man Merchandising L.P. explores a full range of merchandising
categories for one of the world’s most
recognized characters.
MARVEL and all related Marvel characters are ©
and trademarks of Marvel Characters, Inc., and are used with permission.
Copyright © 2007 Marvel Characters, Inc. All
rights reserved. www.marvel.com.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5376022
See the original story at: http://eon.businesswire.com/releases/spider/pixfusion/prweb518620.htm
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