Marvel and Spider-Man Merchandising L.P. Team with PixFusion to Produce Personalized Spider-Man Video

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Spider-Man fans can now star in their own video adventure - a photo-personalized video, "I Am the Amazing Spider-Man," - produced by PixFusion LLC (, creator of personalized, branded video products, in collaboration with Marvel Entertainment and Spider-Man Merchandising L.P, using PixFusion's patented technology.



With all of the attention on Spider-Man, we will be able to provide children and fans the unique opportunity to watch themselves star as Spider-Man

    "I Am the Amazing Spider-Man," available for $39.95 through PixFusion's Kideo brand Web site (, joins current titles Dora the Explorer, Care Bears, Baby Genius and Arthur. PixFusion takes a child's color photo sent by e-mail or via regular mail and transforms it into a 25-minute action-packed adventure based on "Spider-Man " and starring the featured child as the "web-slinger" himself, battling many of the legendary Spider-Man(TM) villains such as Electro and Lizard. The customized DVD also contains exciting bonus features, including educational content and a music video set to the classic theme song from the 1960s animated cartoon with the child swinging into action "Spidey Style."

"With all of the attention on Spider-Man, we will be able to provide children and fans the unique opportunity to watch themselves star as Spider-Man," said Marc E. Jaffe, PixFusion CEO. "Every Spider-Man fan has dreamt of being the web-slinger, and our video allows that transformation to happen."

About PixFusion LLC

PixFusion LLC (, established in 2001 with offices in both New York City and Palm Beach, Florida, creates personalized branded video products and services and uses its patented technology to automate the production of its finished products. PixFusion, recently awarded multiple iParenting Media Awards and a Family Choice Award, has proprietary content agreements and is continuing to expand its distribution networks to offer its personalized products direct to consumers and through retailers, manufacturers and other indirect channels. The company has commercialized children video products through its Kideo brand (, a successful enterprise selling DVD videos to parents and grandparents of children ages one to seven. Kideo's existing content is licensed from some of the most prominent and respected pre-school brands including Dora the Explorer and Arthur. In addition to its consumer entertainment division, PixFusion has also entered into several licenses of its proprietary intellectual property platform based on the strength of its long standing patent portfolio.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information at

About Spider-Man Merchandising L.P.

Spider-Man Merchandising L.P. is a limited partnership between Sony Pictures Consumer Products Inc. and Marvel Entertainment Inc. The partnership oversees the expansive licensing and merchandising campaign surrounding Columbia Pictures' highly anticipated theatrical release, Spider-Man(R). Spider-Man Merchandising L.P. explores a full range of merchandising categories for one of the world's most recognized characters.

MARVEL and all related Marvel characters are (C) and trademarks of Marvel Characters, Inc., and are used with permission. Copyright (C) 2007 Marvel Characters, Inc. All rights reserved.

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Alison Bradley
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