Long Island City, NY (PRWEB) September 04, 2012
Although Spiel Associates (http://spielassociates.com) has turned 50 this year, they have not lost a single step in the bindery business. While most companies would sit back and smell the roses, Spiel Associates has launched their largest full-fledged Internet marketing campaign since their existence. They have already published an informative white paper, released new products, and even started a blog. While they prepare for the Graph Expo this October, they have also created their own Youtube channel (http://www.youtube.com/spielassociates).
Spiel Associates has an impressive library of informative videos that show their products in action. Youtube users can keep up with Spiel’s latest innovations, learn about their new line of plastic coil machinery, see used and rebuilt bindery machines, and see many of their bindery machines at work through video content. With over 750 million registered users, Spiel Associates and Route 72 both agreed that Youtube has a great platform to reach customers in the online marketplace. Jim Alamia, CEO and Founder of Route 72 Systems states: “This move will put their product on the main stage and give the company and their products the proper showcase it deserves.”
Since the beginning of the partnership, Route 72 Systems has stated that product knowledge was critical for breaking into their niche marketplace. Route 72’s research and development team knows that by informing the marketplace through text as well as video, Spiel Associates will not only draw in a larger customer base, but retain the attention of users who practice comparative research. Jim Alamia states: “Ideally, an online customer should never have to navigate away from a company’s page and/or website to find out more about a product. Spiel is laying everything out on the table about their bindery equipment through text and nowYoutube videos. This will give the user everything they need to know to make a decisive purchase, which is exactly what Spiel has set out to do.”