Creative Agency Carpenter Group Launches “Let's Find Out” Global Advertising Campaign for S&P Indices

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“As one of the world’s leading index providers, S&P Indices needed a campaign that not only captures the heart and intelligence of our brand, but the very essence of our innovative spirit and culture,” says Christopher O’Brien, Managing Director at S&P Indices. “We appreciate the creative vision provided by Carpenter Group throughout this campaign.”

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The campaign sets S&P Indices apart from traditional financial services advertising by combining intellectually driven and unexpected imagery with provocative messaging inspired by timely market opportunities.

Carpenter Group rolled-out a multi-channel and global advertising campaign for S&P Indices that will run throughout 2012 with over 45 creative executions. More than 78 million online and print impressions are planned, with print running in excess of 30 media properties worldwide that target asset managers, wealth advisors, structured products issuers, distributing banks, defined contribution plans and insurers.

“As one of the world’s leading index providers, S&P Indices needed a campaign that not only captures the heart and intelligence of our brand, but the very essence of our innovative spirit and culture,” says Christopher O’Brien, Managing Director at S&P Indices. “We appreciate the creative vision provided by Carpenter Group throughout this campaign.”

The “Let’s Find Out” campaign coincides with the launch of S&P Indices’ new brand identity and reinforces the firm’s commitment to client engagement and proactive problem solving. Claire Taylor, Head of Strategy at Carpenter Group, commented, “S&P Indices has broken away from its competitors in every sense—they are defining markets and shaping the future of investing. They have style and substance.”

The campaign sets S&P Indices apart from traditional financial services advertising by combining intellectually driven and unexpected imagery such as runway models and boxing champions with provocative messaging inspired by timely market opportunities. Carpenter Group’s Creative Director Brian Carlock added, “The opportunity to design a conceptually rich campaign like this is rare in financial services; S&P Indices has the confidence and vision that it takes to do it.”

S&P Indices, a leading brand of the McGraw-Hill Companies, maintains a wide variety of investable and benchmark indices to meet an array of investor needs. Over $1.45 trillion is directly indexed to our indices, which includes the S&P 500, the world's most followed stock market index, the S&P/Case-Shiller Home Price Indices, the leading measure of U.S. home prices, the S&P Global BMI, an index with approximately 11,000 constituents, the S&P GSCI, the industry's most closely watched commodities index, and the S&P National AMT-Free Municipal Bond Index, the premier investable index for U.S. municipal bonds. For more information, please visit: http://www.standardandpoors.com/indices.

About Carpenter Group: For more than three decades, Carpenter Group has helped financial services organizations grow their businesses and improve profitability through objective business advice, branding and marketing solutions, and creative services. Carpenter Group brings together seasoned professionals from the financial services, branding and creative industries to develop and implement solutions that drive business goals forward. Our clients include many of the most prominent firms in the asset management, investment banking, insurance, brokerage and commercial banking sectors.

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