SpiralFrog(TM) Surpasses 1 Million Unique Monthly Visitors: Free, Legal Music Discovery and Download Site Shows Rapid Growth Among Users

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SpiralFrog, Inc., (http://www.spiralfrog.com) the free, ad-supported Web-based music service that launched on September 17th in North America, today announced the site hit one million unique monthly visitors and is expected to exceed 1.2 million uniques by the end of the month, according to Google Analytics.

In just four months, SpiralFrog has achieved numbers that have taken other sites years to reach and, as measured by registered members, we are on track to becoming the second largest legal music service by year end. We proved the technology behind our concept works when we launched. Now we are proving demand for it from a consumer point of view.

    SpiralFrog is experiencing a steeper growth curve in the equivalent launch timeframe than other digital music and social media sites, increasing uniques by five-times since its first full month of operation. The site is proving to have strong visitor engagement numbers with an average of about 10 minutes per visit and double digit page views. SpiralFrog has also achieved a marked number of registered users with more than 400,000 members. This makes SpiralFrog one of the top music sites in terms of registration.

"The site is growing much faster than we anticipated and we are exceeding our internal goals," said Joe Mohen, founder and chairman of SpiralFrog. "In just four months, SpiralFrog has achieved numbers that have taken other sites years to reach and, as measured by registered members, we are on track to becoming the second largest legal music service by year end. We proved the technology behind our concept works when we launched. Now we are proving demand for it from a consumer point of view."

Mohen continued, "We are thrilled to see the traction we are getting in the 13-34 demographic. SpiralFrog is at the forefront of ad-supported music, and our advertisers recognize the powerful attraction of music as a marketing vehicle to reach active and engaged users."

SpiralFrog's growth metrics are accompanied by a growth in content. The company recently crossed a milestone by offering more than one million song tracks--adding more than 30,000 songs since then--and it now offers four thousand music videos for download. Since its launch, SpiralFrog continues to add content weekly, giving the service the largest library of free, legal and downloadable music tracks and videos available in North America.

Mohen said, "We are drawing users that are looking for a music experience that goes beyond downloading. They want to discover new music, learn more about new artists, and see the latest news. Our users are looking for an experience that is all inclusive."

SpiralFrog provides a comprehensive music experience that allows music fans to get songs, albums, music videos, music news, artist bios, reviews, discographies and album art, among other rich content features. SpiralFrog also lets users create playlists and use a Facebook application that allows them to track the most popular downloads on the site.

How SpiralFrog Works

SpiralFrog allows music enthusiasts to feed their addiction to music through free, legal and unlimited downloading. SpiralFrog enables anyone to access and download files from a library of more than one million songs and four thousand music videos, with new content added frequently. To access the free content, users must only fill out a simple and quick registration form. As part of the SpiralFrog experience, users see relevant, targeted advertising that does not interfere with their enjoyment of music.

Songs and videos downloaded on SpiralFrog will play on Windows PCs running XP and Vista. Members can download to their PCs and synchronize their music with up to two portable music players or music-enabled phones that support Windows Media digital rights management.

About SpiralFrog(TM)

Headquartered in New York, SpiralFrog(TM) (http://www.spiralfrog.com) is a Web-based advertising-supported music experience that combines music discovery tools with free and legal downloads of audio and video content licensed directly from the catalogs of the world's leading music owners. SpiralFrog offers music-lovers a compelling alternative to illicit file-sharing and pirate sites, with a secure environment for them to satisfy their unyielding passion and thirst for music and entertainment information at no cost except for their time and attention.

This press release contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "scheduled," "expect," or "intend to," and similar conditional expressions are intended to identify forward looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, general acceptance of SpiralFrog's products and website, competitive factors, timing, and other risks described in the Company's SEC reports and filings.

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Jocelyn Johnson
Gravitas Communications
212-924-9500
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