We felt the dance club theme provided a setting that the target demographic would be able to relate to and have fun with.
NEW YORK (PRWEB) May 20, 2008
By putting an interactive spin on the classic idea of product sampling, the SpiralFrogClub.com microsite allows users to sample and discover free, downloadable music from 12 different genres. Users can choose from virtual dancers that represent different playlists. These dancers can be personalized in a way that lets users choose hairstyles, accessories and even upload pictures of their own face to the dancer's body.
Targeting music fans in the U.S. and Canada, the microsite includes a viral aspect that lets users pass along playlists and virtual dancers to friends.
"SpiralFrogClub.com is a great way to get introduced to our benefits versus illegal peer-to-peer download sites – free, safe and legal music delivered in a fun discovery environment," said Matthew Stern, vice president of marketing for SpiralFrog. "This campaign gives music fans the tools to become part of the SpiralFrog brand experience and connect with music in an inspiring way."
"We wanted to create a humorous and interactive site where users would be able to experience the brand," said Darren Paul, managing partner of Night Agency. "We felt the dance club theme provided a setting that the target demographic would be able to relate to and have fun with."
SpiralFrog has achieved several key milestones since its launch in September 2007. The rapidly growing service now reaches more than 3.8 million unique monthly visitors and more than 1.1 million registered users.
How SpiralFrog Works
SpiralFrog offers music enthusiasts unlimited downloading of free and legal songs and music videos. SpiralFrog enables anyone to access and download files from a library of more than 1.2 million songs and 4,000 music videos, with new content added weekly. To access the free content, users only need to fill out a simple and quick registration form. As part of the SpiralFrog experience, users see relevant, targeted advertising that does not interfere with their enjoyment of music.
Songs and videos downloaded on SpiralFrog will play on Windows PCs running XP and Vista. Members can download to their PCs and synchronize their music with portable music players or music-enabled phones that support Windows Media digital rights management.
Headquartered in New York, SpiralFrog™ (http://www.spiralfrog.com) is a Web-based advertising-supported music experience that combines music discovery tools with free and legal downloads of audio and video content licensed directly from the catalogs of the world's leading music owners. SpiralFrog offers music-lovers a compelling alternative to illicit file-sharing and pirate sites, with a secure environment for them to satisfy their unyielding passion and thirst for music and entertainment information at no cost.
About Night Agency
Founded in 2004 and located in New York City, Night Agency is an independently owned creative digital agency specializing in interactive brand strategy and consumer engagement. Night Agency clients include: Avon, Christiania Vodka, Dial Corporation, Jones Apparel Group and STA Travel. To learn more visit http://www.nightagency.com.