SpiralFrog Launches North American Marketing Campaign
- SpiralFrogClub.com Targets Music Fans -
NEW YORK (Business Wire EON/PRWEB ) May 20, 2008 --
SpiralFrog™ (www.spiralfrog.com),
the free and legal ad-supported music experience, today announced the
launch of SpiralFrogClub.com and its first North American marketing
campaign. The campaign was created and produced by Night Agency, New
York.
By putting an interactive spin on the classic idea of product sampling,
the SpiralFrogClub.com microsite allows users to sample and discover
free, downloadable music from 12 different genres. Users can choose from
virtual dancers that represent different playlists. These dancers can be
personalized in a way that lets users choose hairstyles, accessories and
even upload pictures of their own face to the dancer’s
body.
Targeting music fans in the U.S. and Canada, the microsite includes a
viral aspect that lets users pass along playlists and virtual dancers to
friends.
“SpiralFrogClub.com is a great way to get
introduced to our benefits versus illegal peer-to-peer download sites –
free, safe and legal music delivered in a fun discovery environment,”
said Matthew Stern, vice president of marketing for SpiralFrog. “This
campaign gives music fans the tools to become part of the SpiralFrog
brand experience and connect with music in an inspiring way.”
"We wanted to create a humorous and interactive site where users would
be able to experience the brand," said Darren Paul, managing partner of
Night Agency. "We felt the dance club theme provided a setting that the
target demographic would be able to relate to and have fun with."
SpiralFrog has achieved several key milestones since its launch in
September 2007. The rapidly growing service now reaches more than 3.8
million unique monthly visitors and more than 1.1 million registered
users.
How SpiralFrog Works
SpiralFrog offers music enthusiasts unlimited downloading of free and
legal songs and music videos. SpiralFrog enables anyone to access and
download files from a library of more than 1.2 million songs and 4,000
music videos, with new content added weekly. To access the free content,
users only need to fill out a simple and quick registration form. As
part of the SpiralFrog experience, users see relevant, targeted
advertising that does not interfere with their enjoyment of music.
Songs and videos downloaded on SpiralFrog will play on Windows PCs
running XP and Vista. Members can download to their PCs and synchronize
their music with portable music players or music-enabled phones that
support Windows Media digital rights management.
About SpiralFrog™
Headquartered in New York, SpiralFrog™ (www.spiralfrog.com)
is a Web-based advertising-supported music experience that combines
music discovery tools with free and legal downloads of audio and video
content licensed directly from the catalogs of the world’s
leading music owners. SpiralFrog offers music-lovers a compelling
alternative to illicit file-sharing and pirate sites, with a secure
environment for them to satisfy their unyielding passion and thirst for
music and entertainment information at no cost.
About Night Agency
Founded in 2004 and located in New York City, Night Agency is an
independently owned creative digital agency specializing in interactive
brand strategy and consumer engagement. Night Agency clients include:
Avon, Christiania Vodka, Dial Corporation, Jones Apparel Group and STA
Travel. To learn more visit www.nightagency.com.
See the original story at: http://eon.businesswire.com/releases/spiralfrog/music/prweb959114.htm
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