Paul Slack Named President of Splash Media U

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Splash Media Co-Founder and Web Industry Veteran Brings Passion for Teaching, Marketing Expertise to New Role

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This gives Paul a chance to combine the passion he has for teaching and coaching with his deep background in the Internet marketing world. I envy our Splash Media U students - they'll be getting the best instruction available in the marketplace.

Splash Media U, the social media training and certification program based on real-world business experience, now has a new president with a wealth of expertise in teaching others about marketing: Paul Slack, currently serving as Splash Media's chief learning officer/chief strategist. Slack's new title takes effect immediately, according to Splash Media co-founder and CEO Chris Kraft.

"We're very happy that Paul has agreed to take on this additional role at Splash Media U," Kraft said. "This gives Paul a chance to combine the passion he has for teaching and coaching with his deep background in the Internet marketing world. I envy our Splash Media U students - they'll be getting the best instruction available in the marketplace with Paul as Splash Media U president."

Splash Media U, a unique mix of in-person instruction and online video training in social media marketing, is based on the 65,000-plus hours that Splash Media professionals have spent designing and executing successful social media marketing campaigns for their clients. In his new role as Splash Media U president, Slack will lead curriculum development, oversee the user experience and help shape the product that will end up in the hands and on the screens of the program's students.

"I've been in digital marketing since the days of Lycos and Alta Vista, and I can't wait to share my experiences with Splash Media U students," Slack said. "We have a great opportunity to develop a new generation of talented social media marketing professionals. My background is in training others on how to take advantage of Internet marketing tactics and strategies, so serving as Splash Media U president is a logical next step for me – it will let me pass along that knowledge and help make Splash the best training and certification program that's out there."

Slack joined Splash Media with more than 20 years of direct marketing experience. He got his first taste of web marketing consulting in the 1990s as the Internet began to make its presence felt in the business world. Those early days gave him a strong foundation in search engine marketing/search engine optimization (SEM/SEO). Paul built on that as CEO of WebDex Media Group, a Dallas-based firm founded in 2000 that provided strategic planning, SEM, web-based lead generation, online public relations and customer acquisition programs. WebDex developed proprietary solutions to help clients exceed their Internet marketing goals, and it counted Microsoft, Tupperware, Zales, GE Medical Systems and Isuzu Trucks among its satisfied customers. Paul and WebDex also quickly became expert in the use of social media tools to help connect clients to customers – an effort that continued with the acquisition of WebDex by Splash Media in 2010.

Paul’s experience has put him in demand as a speaker on search engine marketing trends and developments, most notably at the leading SEM industry conference, Search Engine Strategies, where he has been a featured speaker for the past five years. Paul also discusses strategic planning with top executives of Dallas-Fort Worth-based companies that are members of the CEO Advisory Board.

About Splash Media
Splash Media, LP, based in Dallas, Texas, is one of the largest firms in the United States to provide full social media marketing services for businesses around the world. Splash Media designs customized social media strategies for clients, provides text and video content, incorporates traditional internet marketing and SEO, and monitors online reputations and brand mentions.

Splash Media’s unique services for clients include a $5.5 million video production facility using state-of-the-art virtual reality backgrounds and an Emmy Award-winning video production staff. The blend of interactive digital marketing and leading-edge video results in compelling content that drives new business leads and creates thriving online communities for customers.

Splash Media also offers its own software product: SplashCube™, a one-of-a-kind social media management tool that grades businesses on their use of social networks and provides real-time guidance for building online communities; and Splash Media U™, the first training and certification program for those wanting a career in social media marketing.


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