Our solution, with a hybrid of best-in-class approaches in both computer science and statistics, enables us to not only measure and grade someone’s social presence, but gives us the ability to predict the vertical and future growth of said presence.
Dallas, TX (PRWEB) June 15, 2011
Splash Media, LP, one of the most experienced social media marketing companies in the United States, today is announcing the release of its own proprietary software solution. SplashCube™ is a social media analytics and social media management system that leverages the company's 60,000-plus man-hours of experience managing small to medium-sized businesses social media marketing and online reputation management campaigns.
SplashCube™ is the only software of its kind. It is the first tool to offer a social media health score for social media communities based on how effective those communities are from a social media marketing perspective. In addition, it is the only social media management tool that gives specific tactical recommendations on how to improve the social media health score of a managed social community.
SplashCube™ leverages the tremendous number of man-hours the company has invested in managing its own clients’ social media marketing efforts. In addition, the tool relies on complex analysis of social media metrics data derived directly from the API's of Facebook, Twitter and LinkedIn.
"We have gained invaluable insights from managing hundreds of clients’ social media marketing initiatives across more than 100 verticals. SplashCube™ enables us to harness our expertise and couple it with powerful analytics, creating the first software tool of its kind in the marketplace," said Chris Kraft, President and CEO of Splash Media.
SplashCube™ provides social media managers with the ability to grade their social media activities objectively as well as score the overall performance of specific managed social media communities. The tool is unique in that it not only measures community growth and engagement, but also measures the overall social media marketing effectiveness of a social media community.
"We didn't want to simply evaluate growth and size; but wanted to measure relevance and effectiveness as well. This proved challenging and forced us to think outside of the box from traditional modeling techniques,” said Josh Team, Vice President of Technology and chief software architect of the SplashCube™ project. “Our solution, with a hybrid of best-in-class approaches in both computer science and statistics, enables us to not only measure and grade someone’s social presence, but gives us the ability to predict the vertical and future growth of said presence."
SplashCube™ also includes powerful social listening tools that enable social media managers and social media listeners to monitor relevant conversations taking place in social communities based on user-defined parameters.
About Splash Media
Splash Media, LP, based in Dallas, Texas, is one of the largest companies in the United States to provide Internet marketing, social media marketing, strategic video solutions, and training on social media. Splash Media offers a unique mix of services that blends interactive digital marketing with Emmy Award-winning video production.
Companies looking to outsource their social media initiatives contact Splash Media for expertise in creating online communities, social media monitoring/interaction and content marketing. Since 2004, Splash has delivered web-enabled, custom strategic video solutions for training and communications.
Splash Media also offers spark360, a Web-based business video program that celebrates entrepreneurship by telling the unique stories of small and mid-sized businesses. The spark360 news-style stories are distributed via an SEO-optimized "full circle" social media strategy.
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