Splash Media Adds Web Marketing Veteran, Expands National Sales Team

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Former Verizon, SuperMedia Sales Leader Joins Social Media Marketing Agency as Vice President of Sales

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...His leadership and background as a top performer in the Internet marketing industry, positions Splash Media well as we extend our National marketing efforts...

Splash Media, one of the Southwest's largest social media marketing agencies, is boosting its U.S. sales efforts with the hiring of Dan Coday, a 17-year veteran of Internet marketing and sales. Coday, who helped launch web marketing efforts for Verizon and SuperPages.com, and SuperMedia, begins his new role as Vice President of Sales effective immediately.

"We are delighted that Mr. Coday has joined the team at Splash. His leadership and background as a top performer in the Internet marketing industry, positions Splash Media well as we extend our National marketing efforts," said Chris Kraft, Founder and Principal at Splash Media.

Coday began his Internet marketing experience as an eBay PowerSeller before joining SuperMedia's Superpages.com (formerly owned by Verizon) as a product manager in 2001. Coday was given the task of building out Yellow Pages properties in Canada and Latin America while also launching new advertising products for the U.S. sales force. As product manager, Coday won two Verizon Excellence Awards, the highest honor given within the telecommunications company.

His work as product manager prompted SuperPages to make Coday a founding leadership team member for its internet sales division in 2004. Over the next three years, Coday helped grow the division to include channels for small/mid-size businesses, national, agency and portal sales. Those efforts accounted for over $150 million in annual sales, with Coday managing a national team of more than 400 sales representatives across the U.S.

Coday is certified in Sherpa coaching and the Salesology sales call process.

About Splash Media

Splash Media LP, based in Addison, Texas, is one of the largest agencies in the Southwest providing internet marketing, social media marketing and strategic video solutions. Splash offers a unique mix of services that blends interactive digital marketing with Emmy Award-winning video production.

Splash Media also offers spark360, a Web-based business video program that celebrates entrepreneurship by telling the unique stories of small and mid-sized businesses. The spark360 news-style stories are distributed via an SEO-optimized "full circle" social media strategy.

Companies looking to outsource their social media marketing contact Splash Media for expertise in creating online communities, social media monitoring/interaction and content marketing. And since 2004, Splash has delivered web-enabled, custom strategic video solutions for training and communications.

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Chris Kraft
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