Social Shopping Community Splurge Announces Plans to Release an Aggregator of Popular Flash Sales Sites Using the Google Custom Search API

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The trendy shopping social community Splurge has developed a custom search engine that aggregates all the trendiest deals from the top flash sales sites like, and Splurge has built the aggregator on Google's Custom Search API.

On February 13, 2013, Splurge - a social community of trendy shoppers -- announced that in 2-3 weeks it will release the beta version of a search engine that aggregates the best deals on products from all the most popular flash sales sites like Gilt, Ruelala and Ideeli.

According to Splurge's founder, Eric Dahan, "The age of information has revolutionized the way we communicate, interact, and learn and as the Internet matures, it continues to democratize." Dahan claims that as a result of this process, there is an overload of content on the web and it is becoming harder and harder for consumers to efficiently find the information and/or products that they are seeking.

Dahan further believes that the reason why this is the year of the aggregator is not only because of an overload of information on the web, but also due to recent advances in social media technology. With the release of Google+ and Facebook's open graph protocols, the technology now exists to build refined search engines that take into consideration 'social signals' so you can not only easily discover products for yourself, but also for your friends and family members based upon that person's specific social activity.

Splurge plans on releasing the beta discount designer fashion search engine aggregator in 2-3 weeks, according to a representative of the company.

Splurge is an social community of shoppers that determine what is trending in fashion and home decor based on popular demand. Community members use the Pinterest-like social bookmarking tool to share trendy deals from the top sales sites around the web. Splurge members then vote on the items so that they are filtered based upon popularity and relevancy. Users discover new items at amazing prices and Splurge when the time is right. Download the Splurge Iphone or Ipad app.

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